While attending the 2010 IAQA Conference in Tampa last year I had the idea for starting the IAQ Video Network. My thoughts behind the endeavor were to take advantage of the growing trend behind online videos and utilize it to spread information about indoor air quality and environmental issues.
Since starting the IAQ Video Network, we have produced over 80 videos including everything from news updates on IAQ and environmental conferences to a series of educational public outreach videos. These have covered everything from mold and various microbial pathogens to environmental concerns following a hurricane or flood.
To date, close to 25,000 people have watched these online videos. That's 25,000 people searching out these specific topics and spending their time viewing what we have to share. So far this process is still in its infancy, but it is moving forward with increasing speeds with close to 200 people viewing the videos each day.
The reason for sharing this information is because it shows the power of online videos to garner attention for your company and to inform the public about important IAQ and environmental issues. These videos can take on a life of their own, in fact in just the last month two exciting things have happened that have helped garner even more attention for these online videos.
They occurred with an educational video about Legionella and another that was produced to provide people information regarding formaldehyde.
- The first event happened about a month ago when we noticed close to 5000 viewers watched an online video about formaldehyde in just one week. After doing a little investigating it was discovered that an online health advocate had blogged about the video to her readers creating a spike in downloads.
- The second event occurred earlier this week when WRBL, a CBS affiliate from Georgia, contacted the IAQ Video Network to ask permission to use parts of a video that had been produced about Legionella. Two scenes from the video were used to support a news story the television station produced following the death of a man who had been exposed to the deadly bacteria at the Redstone Arsenal. The station credited the two scenes with the IAQ Video Network's name during the broadcast.
These are just a few real world examples of things that can happen when a company takes the time and resources to create online videos. We hope your company considers utilizing online videos as a key component of your marketing strategy.
