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TUESDAY, APRIL 20, 2010 A WEEKLY E-NEWSLETTER COMPILED BY SAM GEIST
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| MARKETPLACE LESSONS |
Last week my son Aaron was flying to Asia and Europe to do business. This week he's stuck in Europe as Iceland's volcanic ash continues to fall. As we talked about his (and 7,000,000 other people's) predicament a marketplace lesson emerged.
While we really like to be in control of everything, this eruption to our daily lives reminds us emphatically that there are things, quite simply, beyond our control.
Once we acknowledge and accept this fact, we see that the only thing that is within our control is our response to the situation.
We can't control natural occurrences, just as we can't control many of the business vagaries that afflict us, but we can determine and implement an effective action plan to them. Now's a good time to start.
LESSON LEARNED:"Control the Controllable--and create a positive response to the rest."
-Sam Geist
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THE STATS
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With thoughts to Earth Day on Thursday, according to a study in U.S. Europe, Asia and Brazil, some "natural" products are far from it.
- Nearly 75% of so-called "natural" personal-care products are not so natural. They are mostly made of synthetic materials with just enough natural ingredients included to appeal to consumers. In certain countries standards are so loose that manufacturers can add a flowery label and call virtually any personal-care product "natural."
--Kline & Company
---------------------------------------- Following a leveling-off period from 2006-2008, coupon redemptions are on the rise according to this analysis. - coupon redemptions grew by 27% (to about 3.3 billion) in 2009
- 89% are distributed by newspaper inserts (redemption of 53%)
- Internet redemption growth has rise 263% in 2009
- other paperless coupon distribution methods:
- 39%, electronic checkout
- 31%, digital promotions
- 30%, shelf pad
- 65% of redemption takes place at conventional grocery stores, but all categories are experiencing redemption growth:
- dollar/discount variety, +71%
- main merchandiser, +26%
- conventional supermarket, +20%
- pharmacy, +16%
- convenience, +12%
- military commissary, +12%
- affluent consumers use more coupons
- 38% of "super heavy" users and "enthusiasts" come from households of $70,000 plus income.
- 12.8 million consumers used coupons in February 2010, a 62% increase from 7.9 million users in February 2009.
--nielsen
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| THE QUOTES |
"The hardest thing to learn in life
is which bridge to cross and
which to burn."
-David Russell,
guitarist
"Don't let your expectations fool you... how easy it is to mistake our expectations for reality, the past
for the present, and our desires
for fact. And how painful it can be when we do."
-Peter Bregman, CEO
Bregman Partners Inc.
To read the blog from which this quote was taken see first SITE SEEING link below.
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Connect with Sam Geist
  
Reproduction for publication is encouraged with the following attribution:
From "QuickBites," by Sam Geist. (800) 567-1861 http://www.samgeist.com
Sam Geist lectures, facilitates workshops and conducts training seminars on sales & marketing, the changing marketplace, leadership, differentiation, customer service and staff motivation. His three books, "Why Should Someone Do Business With You... Rather Than Someone Else?" "Would You Work for You?" and "Execute... or Be Executed" are available in bookstores everywhere, published by Addington & Wentworth Inc.
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