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TUESDAY, MARCH 23, 2010 A WEEKLY E-NEWSLETTER COMPILED BY SAM GEIST
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| MARKETPLACE LESSONS |
Whenever I speak about the necessity of maintaining employee productivity I mention the 41¢. (Stats show that out of every dollar marketers spend, 41¢ is for employees' salaries). I ask them,, what they're doing to ensure that their money is being well spent. They've told me that the easiest way to get their money's worth is to engage their employees--keep them fully committed to their organization. While it is not a simple task, the rewards are so significant it certainly deserves the effort. I asked program participants to tell me what has worked in their company and all their responses seem to come from the same place. - "Show them you care about them as real people, not just employees."
- "Ensure that their work is meaningful."
- "Recognize their performance when they do it."
Sounds straightforward to me--and in today's tough marketplace, its certainly worth a try. Let me know how you're doing!
-Sam Geist
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THE STATS
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A new survey on U.S. consumer buying habits indicates an entrenched consumer frugality.
- 65% said they continue to consider saving more important than spending
- 65% sacrifice convenience for price
- 65% frequently use coupons
- 55% prefer the best price to the best brand
- During the past twelve months, consumers have cut back on spending in major categories--especially discretionary categories such as entertainment (cut back 51%), apparel (cut back 53%), electronics (cut back 53%) and eating out (cut back 58%).
- Less than 20% of consumers say they intend to revert to their pre-recession spending habits within the next twelve months.
--strategy + business/Booz & Company
To read the complete results of this survey see
first SITE SEEING link below.
---------------------------------------- Five years ago a feedback system for employers was created that would identify and measure the elements of worker engagement most tied to the bottom line--things such as sales growth, productivity and customer loyalty. After hundreds of focus groups and thousands of interviews with employees in a variety of industries, the Q12, a 12-question survey that identifies strong feelings of employee engagement was developed. Results from this survey show a strong correlation between high scores and superior job performance. Here are those 12 questions: - Do you know what is expected of you at work?
- Do you have the materials and equipment you need to do your work right?
- At work, do you have the opportunity to do what you do best every day?
- In the last seven days, have you received recognition or praise for doing good work?
- Does your supervisor, or someone at work, seem to care about you as a person?
- Is there someone at work who encourages your development?
- At work, do your opinions seem to count?
- Does the mission/purpose of your company make you feel your job is important?
- Are your associates (or fellow employees) committed to doing quality work?
- Do you have a best friend at work?
- In the last six months, has someone at work talked to you about your progress?
- In the last year, have you had opportunities at work to learn and grow?
--Gallup Organization
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| THE QUOTES |
"Sometimes what counts
can't be counted and what
can be counted doesn't count."
-Albert Einstein
"The typical organization today views talent management as three building blocks: attract, develop and retain. These are solid building blocks.
The challenge is that these blocks won't stick together unless there is mortar. And that mortar is employee engagement. A robust, world-class talent management process has to put the mortar between these three key building blocks."
-Fortune 500 Company Spokesperson
For questions to ask to assist
in the engagement process see
THE STATS below.
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| SITE SEEING |
A must read about the buying habits and attitudes of today's consumers.
http://www.samgeist.com/TheNewConsumerFrugality.pdf
A quick read. Use this article as a basis to check off all the ways you motivate your staff.
http://blogs.bnet.co.uk/sterling-performance/2010/03/08/ten-ways-to- motivate-your-team/
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Connect with Sam Geist
  
Reproduction for publication is encouraged with the following attribution:
From "QuickBites," by Sam Geist. (800) 567-1861 http://www.samgeist.com
Sam Geist lectures, facilitates workshops and conducts training seminars on sales & marketing, the changing marketplace, leadership, differentiation, customer service and staff motivation. His three books, "Why Should Someone Do Business With You... Rather Than Someone Else?" "Would You Work for You?" and "Execute... or Be Executed" are available in bookstores everywhere, published by Addington & Wentworth Inc.
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