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TUESDAY, MARCH 2, 2010 A WEEKLY E-NEWSLETTER COMPILED BY SAM GEIST
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MARKETPLACE LESSONS
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One of the many responses to last week's Marketplace Lesson:
Dear Sam: I have experienced indifference by many people in various organizations from time to time and it can become extremely frustrating, so I can easily identify!
The single biggest deficiency is TRAINING TRAINING TRAINING!
For example, when you go into a well-run restaurant, you expect that... A. They give you a menu when they seat you. B. They introduce themselves as your server and highlight any specials they may be featuring that day, that may not even be on the menu! If a salad is included with your entré, they ask if you would like it served first (same with soup). C. If the portions are large, they point this out, in case you wish to share! Often, there is enough room then, left for dessert! D. They will suggest the desserts that they know are tops and fresh! E. If there is any delay in service, they will come to explain and apologize! F. During the meal, they will refill your beverages (even water) without being asked! G. They will also ask if everything is satisfactory! (If not and a complaint of any kind is stated, they are quick to call the manager). You always want to leave a generous tip when the above are all adhered to! After eating dinner out for the last 42 nights straight, I can count the total people that were properly trained on my 2 hands and have fingers left over!
Regards to you and yours! Max Brown
LESSON LEARNED:"Surround yourself with the very best and train, train, train them to become even better."
-Sam Geist
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THE STATS
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The power of sound--it changes our mood--it transports us to a different time and place--it affects how we behave. - When sound was removed from slot machines in Las Vegas, revenue fell by 24%.
- Experiments undertaken in restaurants show that when slow music is played (slower than the rhythm of a heartbeat), we eat slower--and we eat more.
- Yet 83% of all advertising communication focuses almost exclusively on the sense of sight.
Buyology Inc. and Elias Art, a sound identity company researched the responses to various sounds and found:
The Most Addictive Sounds in the World
(non-branded and branded sounds)
- Baby giggle
- Intel
- Vibrating phone
- ATM/cash register
- National Geographic
- MTV
- T-Mobile Ringtone
- McDonald's
- Star Spangled Banner
- State Farm
--Fast Company
To read article (with great links) from which these stats were taken see first SITE SEEING link below. ---------------------------------------- Marketers who target the youth market may be dealing with savvier consumers than they anticipated according to the latest Spending & Saving Tracker. - 71% of parents with children ages six to 16 say they understand that the U.S. is in a recession.
- 91% say they plan to teach their children financial responsibility this year
- 30% plan to teach understanding debt and its impact on saving and spending
- 25% plan to teach the value of a dollar through giving allowance
- 21% plan to teach how money is earned and used.
- 20% of children indicated to a parent that 'perhaps we shouldn't buy because of the recession.'
- Affluent kids most apt (31%) to suggest parents hold back on a purchase.
- 62% of parents in the general population give their kids a weekly allowance
- average allowance is $12/week.
- 89% of general population has set a clear financial goal for the year.
- 83% have a specific savings strategy in place with a goal to save, on average, $14,000 by December 2010.
--American Express | |
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| THE QUOTES |
"The real voyage of discovery consists not in seeking new landscapes but in having new eyes."
-Marcel Proust (1871-1922)
French novelist
"If you are seeking a perfect solution (to decision-making), you likely are making no decisions and letting life pass you by. That may be the saddest decision anyone makes."
-Phil Clark
To read the commentary on making careful decisions, from which this quote was taken see second
SITE SEEING link below.
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| SITE SEEING |
An enlightening and surprising article about the power that sounds
have over us.
Making effective decisions-read two opposing points of view,
readers comments and decide what would work for you.
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Connect with Sam Geist
  
Reproduction for publication is encouraged with the following attribution:
From "QuickBites," by Sam Geist. (800) 567-1861 http://www.samgeist.com
Sam Geist lectures, facilitates workshops and conducts training seminars on sales & marketing, the changing marketplace, leadership, differentiation, customer service and staff motivation. His three books, "Why Should Someone Do Business With You... Rather Than Someone Else?" "Would You Work for You?" and "Execute... or Be Executed" are available in bookstores everywhere, published by Addington & Wentworth Inc.
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