MARKETPLACE LESSONS
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On Sunday night (after the Super Bowl) I watched the premiere of 'Undercover Boss.' Larry O'Donnell, President and COO of Waste Management Inc. went undercover in his own company for a week, working entry level jobs with the 'regulars.'
While some of this reality show may be hokey, it quickly clarifies both the larger issues that are facing today's workforce and how out-of-touch the 'boss' is with the day-to-day work life of many of his employees.
Not only is the show worth a watch, the exercise is worth a try too.
LESSON LEARNED:"The broader the perspective (of your organization), the more accurate the view (and the better the possibility for improvement)."
-Sam Geist
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THE STATS
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We're in the final week before Valentine's Day and retailers and customers seem to be at odds about the amount of spending that needs to get done to celebrate 'love,' according to this survey:
- 93% of respondents plan to celebrate Valentine's Day
- However spending levels will drop by about 5%
- men plan to spend about $133 this year
- women plan to spend about $72 this year
- Valentine's Day Top Seven Gifts:
- 85%, cards
- 58%, dinner/entertainment
- 55%, gift cards
- 45%, flowers
- 45%, candy
- 15%, jewelry
- 10%, stuffed animals/balloons
- Just an aside:
- 48 million pounds of chocolate is sold during Valentine's Week (71 million pounds is sold the week leading up to Easter).
Happy Valentine's Day! --Brand Keys
---------------------------------------- According to this new report B2B online marketing continues to grow.
- B2B online marketing worth $3 billion in 2009.
- Social Media spending is forecast to rise dramatically over the next three years (21% compound annual growth).
- Online accounted for 7% of B2B marketing mix in 2008. Expected to reach 12% by 2013.
- 66% of B2B marketers believe online must be complemented by traditional marketing activities.
- Only 50% of B2B marketers analyze metrics to judge ROI, but those that do find online marketing more effective.
--AMR International |
