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TUESDAY, JANUARY 12, 2010 A WEEKLY E-NEWSLETTER COMPILED BY SAM GEIST
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MARKETPLACE LESSONS
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I just had lunch with an old friend who complained loudly that he can't keep up with the ever growing amount of information that he was receiving and felt expected to respond to. He was looking for help. I empathized with his problem because I too have felt the constraints of time in our fast changing world. The solution I offered him, while not perfect, has helped me.
I make two lists--the first, my focus list, it includes what is important to me. What I feel I need to achieve. The second--my ignore list includes what I am willing to let go in order to accomplish those things on my first list--the things that are not really important to me.
I use those two lists as my guide for each day and ask myself--what's the plan for today? Where is the best place to spend my time? Then I follow through and make my choices--what to focus on and what to ignore. It's worked for me.
LESSON LEARNED:"While the speed at which information flies at us is uncontrollable, focusing on the information we need is controllable. Never before has it been as important to know what to focus on and not be distracted from it."
-Sam Geist
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THE STATS
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According to this senior instructor at ThoughtLEADERS, LLC, the seven specific qualities that need to be considered when selecting leaders who can help to transform your organization are:
- Smart at dealing with complex problems (cognitive complexity).
- Emotionally able to deal with ambiguity and complexity.
- Strong self-awareness and self-management skills.
- Strong interpersonal awareness and interpersonal acumen.
- Ability to build flexible and robust solutions.
- Ability to instill confidence in others.
- Continually learning and looking for ways to improve self, others and the organization. Treats change as an experiment to learn from rather than something to conquer.
--Forbes, Maureen Metcalf---------------------------------------- Considered less often, this new research suggests that email timing is as important as the message it conveys. - Consider that the average customer will not see your email for more than 24 hours after you've sent it.
- B2B campaigns--morning is an optimal time to send out email.
- Financial services, technology and telecommunications firms scored highest, successfully engaging customers during the first three quarters of the year (averaging 77 and 65 out of 100, respectively), with retail, travel and hospitality markers faring the worst (42 and 34, respectively).
- Financial services marketers that send critical communications such as balance statements and payment reminders saw the highest levels of engagement on a steady basis (34% read rates), followed by technology and telecommunications sector (27% read rates).
- Retailers (21% read rates) and travel marketers (18%) trailed the industry-wide average of 25% and reflected the impact of seasonality.
--Pivotal Veracity
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| THE QUOTES |
"When two men in business always agree, one of them is unnecessary."
-William Wrigley Jr. (1861-1932),
U.S. chewing gum
company founder
"CEOs and strategists so seldom produce good strategies. Strategy is a creative act and the way to produce good strategy is go beyond basic analysis to creatively integrate your choices concerning where you play and how you propose to win."
-Roger Martin, Dean,
Rotman School of Management, University of Toronto, Canada
To read the blog from which this quote was taken see first SITE SEEING link below.
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Connect with Sam Geist
  
Reproduction for publication is encouraged with the following attribution:
From "QuickBites," by Sam Geist. (800) 567-1861 http://www.samgeist.com
Sam Geist lectures, facilitates workshops and conducts training seminars on sales & marketing, the changing marketplace, leadership, differentiation, customer service and staff motivation. His three books, "Why Should Someone Do Business With You... Rather Than Someone Else?" "Would You Work for You?" and "Execute... or Be Executed" are available in bookstores everywhere, published by Addington & Wentworth Inc.
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