Greetings!

We are pleased to announce the next online course in our series designed to develop individual customer focus skills

Uncovering customer needs is an essential core skill for all business professionals.
Regardless of whether your customers are internal or external to the business, your ability to understand their underlying needs is crucial to success.

This course focuses on the power of using specific questioning techniques to get to the heart of issues that matter to customers.

Case examples in this course include Groupon, Threadless t-shirts, Le Touessrok Resort, Pepsi, Clairol and Apple.

At the end of this course you will be able to:

• Understand the various questioning techniques that can be used to uncover customer needs
• Use the 5 whys questioning technique to get to the underlying drivers of customer challenges and behavior
• Refine your own approach to developing the right questions in the right circumstances

Yours sincerely
Chris Brown - CEO
MarketCulture Strategies Inc.