Greetings!

Please join us in this special webinar by the SVAMA, sponsored and moderated by MarketCulture Strategies.

Strategy from the Outside In - with Prof. George S Day

What do Toyota, Barbie and Dell have in common? Each succumbed to inside-out thinking and lost their market leadership. They lost sight of the core purpose of a business: to create and keep customers at a profit.

This webcast offers an antidote to this self-defeating mind-set with a proven outside-in approach to strategy. Winning strategies are viewed through a customer value lens, and illuminated by deep market insights.

WHEN: Tuesday November 30, 2010 - 1 PM PST
Learn More and Register

About Prof. George S Day

Professor Day has authored fifteen books in the areas of marketing and strategic management. He has also won ten best article awards with two of these articles among the top 25 most influential articles in marketing science in the past 25 years.

Sincerely, the team at MarketCulture Strategies, Inc.