Cross-Functional Collaboration and Performance

The work an organization does to learn about its environment is wasted unless it can be put to good use...picked-up and leveraged across the firm. Successful market-driven firms are highly connected places. Learn what aspects of connectivity are critical and how they affect performance
Read More.

The Word From New Research

How to Support Collaboration Across Distant Locations

The tricky combination of globalization and team work are challenging employees more and more to collaborate from distant locations. However, when employees lack continual face-to-face time with their teammates and coworkers, a number of performance-impacting problems can arise. Hertel, Konradt, & Orlikowski investigate these motivational challenges and how they can be overcome by increasing experienced connectedness and interdependence.
Read More.

Getting Information to Flow Into and Across the Organization

As organizations mature, they tend to become more remote from external developments and lose their market-driven edge. What actions can leaders take to reverse this trend and ensure that information flows into and across the organization? This study by Singh on how information flows between individuals provides key insights.
Read More.

The Word From You

32% - Nearly a third of a firm’s performance is explained by market-driven behaviors. This paper presents you the simple arithmetic behind the most reliable source of success.
Click to access.

John Stanhope, Chief Financial Officer and Director of Telstra Corporation, Australia. John is driving a value service culture with his 2,400 employees.
Click to access.

Latest Story: How Oracle Translates Customer Insight Into Revenue” -Jeremy Whyte, director of customer feedback and reporting at Oracle, recently wrote about details of Oracle’s extensive “Voice of the Customer” research program. “Oracle’s 300,000 customers provide a voice into how we deliver our products and services. Kodak.
Read More

Upcoming Speaking

• 09.14, 2010 - Know Thine Enemy - Market Driven Leadership Webinar with Sean Campbell and Scott Swigart
  
  Know Thine Enemy - Part 3 of 5 in the Market Driven Leadership Webinar Series by SVAMA, sponsored by MarketCulture Strategies and moderated by MarketCulture Strategies' CEO Chris Brown. Sean Campbell and Scott Swigart have jointly built two different businesses over the past 10 years focusing on marketing and consulting to the technology industry. They have also recently authored a book on Open Source Intelligence techniques entitled Go beyond Google: Gathering Internet Intelligence. Join Sean Campbell and Scott Swigart of Cascade Insights in this webinar on competitive intelligence.
  Click for more information
  
  
• 10.05, 2010 - Syncing Sales + Marketing - Market Driven Leadership Webinar with Jeff Thull
  
  Syncing Sales + Marketing - Part 4 of 5 in the Market Driven Leadership Webinar Series by SVAMA, sponsored by MarketCulture Strategies and moderated by MarketCulture Strategies' CEO Chris Brown. Jeff Thull is a leading-edge strategist and valued adviser for executive teams of major companies worldwide. As President and CEO of Prime Resource Group, he has designed and implemented business transformation and professional development programs for companies like Shell Global Solutions, Siemens, 3M, Microsoft, Intel, Citicorp, IBM and Georgia-Pacific, as well as many fast track, start-up companies. Jeff is also the author of the bestselling books Mastering the Complex Sale: How to Compete and Win When the Stakes are High, The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale, and Exceptional Selling: How the Best Connect and Win in High Stakes Sales. Jeff will share key insights from a case study of an organization’s change process.
  Click for more information
  
  
• 10.07, 2010 - AMA: Strategic ROMI - The Keys to Successful Marketing Leadership in an Uneven Economy, New York, NY
  
  AMA’ Strategic ROMI Spotlight Forum brings strategy and practicality together. Our expert facilitators will go beyond just providing you with actionable tools for developing and executing a solid ROMI model.
  Click for more information
  
  
• 10.19, 2010 - Prove It! - Marketing ROI - Market Driven Leadership Webinar with Dr. Roger Best
  
  Prove It! - Marketing ROI - Part 5 of 5 in the Market Driven Leadership Webinar Series by SVAMA, sponsored by MarketCulture Strategies and moderated by MarketCulture Strategies' CEO Chris Brown. Does the phrase “marketing metrics” make your eyes glaze over? Then let Dr. Roger Best demystify metrics so you don’t miss an opportunity! Roger Best holds a BSEE, M.B.A, and a Ph.D. in Marketing. He has served in an engineering and product-market management role at GE, as Marketing VP of Lucas Industries, and is the President and Owner of Marketing Productivity Software. He has been awarded 15 teaching awards including AMA Distinguished Teacher of the Year and is an Emeritus Professor of Marketing at the University of Oregon and has also taught marketing at the University of Arizona & INSEAD in Fontainebleau, France.
  Click for more information
  
  

Past Speaking

• 08.17, 2010 - The Customer Culture - Market Driven Leadership Webinar with Jeanne Bliss
  
  The Customer Culture - Part 2 of 5 in the Market Driven Leadership Webinar Series by SVAMA, sponsored by MarketCulture Strategies and moderated by MarketCulture Strategies' CEO Chris Brown. Jeanne Bliss is the preeminent authority on customer service and the only person ever to serve as Chief Customer Officer for five major U.S. corporations: Lands’ End, Microsoft, Allstate, Coldwell Banker, and Mazda. At this webinar, Jeanne will show you the Guerilla Metrics for leaders to command customer accountability inside their organizations.
  Click to access webinar recording
  
  
• 07.13, 2010 - Celebrity Leadership - Market Driven Leadership Webinar with Jeffrey Hayzlett
  Celebrity Leadership - Part 1 of 5 in the Market Driven Leadership Webinar Series by SVAMA, sponsored by MarketCulture Strategies and moderated by MarketCulture Strategies' CEO Chris Brown. This webinar stars Jeffrey Hayzett, author of the book "The Mirror Test". Jeffrey Hayzlett is the recipient of numerous global marketing and business awards and honors. He has won title to the Frost & Sullivan Lifetime Achievement Award for marketing, Business to Business Marketer of the Year by BtoB Magazine, Direct Marketer of the Year by the University of Akron Taylor Institute for Direct Marketing, and the G.D. Crain Jr. Award for Marketing.
  Click to access webinar recording
  
  
• 06.25-26, 2010 - Executive Education Seminar, N.C. State University, Center for Innovation Management Studies (CIMS)
  2010 Bioscience Executive Series: This is the final two days of a six-day executive education series for bioscience executives. Titled "Innovation Deployment," this module reveals how culture drives or limits innovation and helps participants create a plan for transforming their organization's culture. MarketCulture's Sean M. Gallagher is co-leader of this module.
  
  

Partnership