Greetings!

Today’s unrelenting competitive environment calls for continual business re-alignment with our changing markets. This often requires cultural change to become more market-driven.

Leading a culture change and being part of one is a challenging and emotional journey. We can all benefit from the experience of those who have done it. To lead it successfully is heroic. And to hear from those who have done it – in their own words – gives us insight into what is needed to make change stick.

Here we present a Market Culture Hero. This is someone who, in our judgement, is leading effective cultural change in their business that strengthens its capability to be market driven and aligned with its customers. You will read about their efforts and hear them talk about their experiences.

Read this story of a hero and watch the video interviews

Sincerely, the team at MarketCulture Strategies, Inc.