Greetings!
We are pleased to share this third in a series of monthly newsletters from MarketCulture Strategies. Our goal with each letter is to provide value and insight that you can use to make your organization/group more market-driven. Each letter will have its own unique theme of what it means to be market-driven, where you’ll find:
- A summary and translation of new research in the field for your immediate application
- Best practices in market-driven organizations, conveyed directly from employees in the field
- Our recent publications, free of charge
- News and notes on what’s coming up at MCS and how you can participate
Another goal is to make this newsletter interactive, so we will want to hear your thoughts about what you read here. You’ll see links to connect with us throughout... do it! We look forward to sharing with you more of this journey into what drives firm performance and hearing from you along the way.
Sincerely,
Dr. Linden Brown
Lucas Coffeen |
Dr. Linden Brown
Chairman and Chief Customer Officer
Lucas Coffeen
Business Analyst & Editor
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Peripheral Vision & Innovation
Insight into customers and competitors - our topic over the past two newsletters - is critical to business performance. They sit alone at the heart of market-driven companies. But, there is one more external ‘thing’ that all companies must watch closely. It is the sum of all forces that shape and drive customer and competitor behaviors. It is the larger business environment.
Open the newsletter to explore the topic.
The Word From New Research
How to Get Managers to Scan the Business Environment?
Past research has shown that the better a manager’s perception of the business environment matches reality, the better the organization will perform (Bourgeois 1985). But what if the managers of a business are not scanning the environment enough? How would one solve such a problem?
Click here to find out.
Which Managers Scan the Environment Most?
Some managers are more entrepreneurial than others. They are more ‘innovative, proactive, and take more risks.’ In 2005, Jogaratnam investigated whether managers with entrepreneurial styles were more or less likely to scan the business environment than more conservative managers.
Find the answer here.
The Word From The Field
What does Peripheral Vision look like in the field? Looking for some ideas? The word from the field segment shares best practices in market-driven groups, across varied functions and industries. The verbatim quotes come directly from employees working in the field.
Click to access
The Word From You
What does Competitor Insight look like in your work group? Here we pose several questions to get you thinking, get you moving, and get you involved in the discussion.
Please provide us your input |
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Allen Medical Case Study
18 months, two MRI benchmarks, and one important adjustment toward current customers: Learn how it resulted in 30% growth - in an industry marred by layoffs and retreat - for an innovative medical devices company and its entrepreneurial general manager
Click to access. |
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Upcoming Speaking
- 08.17, 2010 - The Customer Culture - Market Driven Leadership Webinar with Jeanne Bliss
The Customer Culture - Part 2 of 5 in the Market Driven Leadership Webinar Series by SVAMA, sponsored by MarketCulture Strategies and moderated by MarketCulture Strategies' CEO Chris Brown. Jeanne Bliss is the preeminent authority on customer service and the only person ever to serve as Chief Customer Officer for five major U.S. corporations: Lands’ End, Microsoft, Allstate, Coldwell Banker, and Mazda. At this webinar, Jeanne will show you the Guerilla Metrics for leaders to command customer accountability inside their organizations.
Click for more information
- 09.14, 2010 - Know Thine Enemy - Market Driven Leadership Webinar with Sean Campbell and Scott Swigart
Know Thine Enemy - Part 3 of 5 in the Market Driven Leadership Webinar Series by SVAMA, sponsored by MarketCulture Strategies and moderated by MarketCulture Strategies' CEO Chris Brown. Sean Campbell and Scott Swigart have jointly built two different businesses over the past 10 years focusing on marketing and consulting to the technology industry. They have also recently authored a book on Open Source Intelligence techniques entitled Go beyond Google: Gathering Internet Intelligence. Join Sean Campbell and Scott Swigart of Cascade Insights in this webinar on competitive intelligence.
Click for more information
- 10.05, 2010 - Syncing Sales + Marketing - Market Driven Leadership Webinar with Jeff Thull
Syncing Sales + Marketing - Part 4 of 5 in the Market Driven Leadership Webinar Series by SVAMA, sponsored by MarketCulture Strategies and moderated by MarketCulture Strategies' CEO Chris Brown. Jeff Thull is a leading-edge strategist and valued adviser for executive teams of major companies worldwide. As President and CEO of Prime Resource Group, he has designed and implemented business transformation and professional development programs for companies like Shell Global Solutions, Siemens, 3M, Microsoft, Intel, Citicorp, IBM and Georgia-Pacific, as well as many fast track, start-up companies. Jeff is also the author of the bestselling books Mastering the Complex Sale: How to Compete and Win When the Stakes are High, The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale, and Exceptional Selling: How the Best Connect and Win in High Stakes Sales. Jeff will share key insights from a case study of an organization’s change process.
Click for more information
- 10.07, 2010 - AMA: Strategic ROMI - The Keys to Successful Marketing Leadership in an Uneven Economy, New York, NY
AMA’ Strategic ROMI Spotlight Forum brings strategy and practicality together. Our expert facilitators will go beyond just providing you with actionable tools for developing and executing a solid ROMI model.
Click for more information
- 10.19, 2010 - Prove It! - Marketing ROI - Market Driven Leadership Webinar with Dr. Roger Best
Prove It! - Marketing ROI - Part 5 of 5 in the Market Driven Leadership Webinar Series by SVAMA, sponsored by MarketCulture Strategies and moderated by MarketCulture Strategies' CEO Chris Brown. Does the phrase “marketing metrics” make your eyes glaze over? Then let Dr. Roger Best demystify metrics so you don’t miss an opportunity! Roger Best holds a BSEE, M.B.A, and a Ph.D. in Marketing. He has served in an engineering and product-market management role at GE, as Marketing VP of Lucas Industries, and is the President and Owner of Marketing Productivity Software. He has been awarded 15 teaching awards including AMA Distinguished Teacher of the Year and is an Emeritus Professor of Marketing at the University of Oregon and has also taught marketing at the University of Arizona & INSEAD in Fontainebleau, France.
Click for more information
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Past Speaking
- 07.13, 2010 - Celebrity Leadership - Market Driven Leadership Webinar with Jeffrey Hayzlett
Celebrity Leadership - Part 1 of 5 in the Market Driven Leadership Webinar Series by SVAMA, sponsored by MarketCulture Strategies and moderated by MarketCulture Strategies' CEO Chris Brown. This webinar stars Jeffrey Hayzett, author of the book "The Mirror Test". Jeffrey Hayzlett is the recipient of numerous global marketing and business awards and honors. He has won title to the Frost & Sullivan Lifetime Achievement Award for marketing, Business to Business Marketer of the Year by BtoB Magazine, Direct Marketer of the Year by the University of Akron Taylor Institute for Direct Marketing, and the G.D. Crain Jr. Award for Marketing.
Click to access webinar recording
- 06.25-26, 2010 - Executive Education Seminar, N.C. State University, Center for Innovation Management Studies (CIMS)
2010 Bioscience Executive Series: This is the final two days of a six-day executive education series for bioscience executives. Titled "Innovation Deployment," this module reveals how culture drives or limits innovation and helps participants create a plan for transforming their organization's culture. MarketCulture's Sean M. Gallagher is co-leader of this module.
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Partnership
We are looking for partners interested in using the MRI with their clients.
For more information contact us at info@marketculture.com
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Copyright © 2010 MarketCulture Strategies, Inc. All rights reserved |
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