Market Sense-Ability Center
Greetings!

Happy New Year from the team at MarketCulture!

As many of you know we have been working on developing a new benchmarking survey to help senior executives answer the following questions:
  1. How market-centered is my business?
  2. How does our company's customer focus compare with others?
  3. What actions can our company take to improve?
  4. And what impact does this have on our bottom line?

MarketCulture Strategies and The CMO Council recently launched the
Market Sense-Ability Center to help marketers determine the level of market responsiveness within their companies in order to drive cultural change and organization-wide improvement. Here's how you can benefit:

  • Visit the Market Sense-Ability Center to download a new white paper on the critical need for CMOs to become change agents, engaged with the CEO in building a market sensing corporate culture.
  • Take a personal survey to benchmark your perceptions about Market Sense-Ability levels within your organization, while comparing them with responses from other CMOs.
  • Determine whether it's time to lead your company through a deeper evaluation of its cultural capacity to understand, predict and respond to current and future customer needs, market opportunities and competitive challenges.


Join us at the new Market Sense-Ability Center and learn more.
To understand more about market culture please visit www.MarketCulture.com, call me on (831) 917 2998, or send an email to [email protected].

 
Sincerely,
Chris Brown, CEO
MarketCulture Strategies
MCS Orb
Lean More About Market Sense-Ability on www.MarketCulture.com
UPCOMING EVENTS
01.19-20, 2010:
Global HR News: New York Global Leader Conference
Sean Gallagher - Aligning The Organization With Profit Goals
Read More

01.27-28, 2010:
Global HR News: California Global Leader Conference
Chris Brown - Aligning The Organization With Profit Goals
Read More