Greetings!
Happy New Year from the team at MarketCulture! As many of you know we have been working on developing a new benchmarking survey to help senior executives answer the following questions: - How market-centered is my business?
- How does our company's customer focus compare with others?
- What actions can our company take to improve?
- And what impact does this have on our bottom line?
MarketCulture Strategies and The CMO Council recently launched the Market Sense-Ability Center to help marketers determine the level of market responsiveness within their companies in order to drive cultural change and organization-wide improvement. Here's how you can benefit: - Visit the Market Sense-Ability Center to download a new white paper on the critical need for CMOs to become change agents, engaged with the CEO in building a market sensing corporate culture.
Take a personal survey to benchmark your perceptions about Market
Sense-Ability levels within your organization, while comparing them
with responses from other CMOs.
Determine whether it's time to lead your company through a deeper
evaluation of its cultural capacity to understand, predict and respond
to current and future customer needs, market opportunities and
competitive challenges.
Join us at the new Market Sense-Ability Center and learn more.
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