Buyers are attracted to certain businesses for reasons other than just reported profits.  Some even pay premium prices for businesses if they see other factors that motivate them.  These other factors are called value drivers.  For any specific business and for any one buyer in particular, these value drivers may be unique.  Generally, they can be grouped as follows:

·  Business is perceived as attractive, interesting and worthwhile
   work;

·  Future of market niche served is clear, easily understood and
   seems positive;

·  Physical and Internet locations are established, accessible and
   allow/promote future growth:

·  Business operating systems and employees are effective and
   efficient;

·  Operating revenues, expenses and profit stability has been
   substantiated and documented;

·  Books, records and databases are complete, detailed and
   accessible; and

·  Acquisition of the business is offered on reasonable terms with
   the availability of bank financing and/or seller financing offered as
   a "bond of performance."