The Sweeney Agency
The Sweeney Agency Speaker News

October 20, 2011

How Great Leaders Communicate

 

A boss can give an order, but a truly great leader inspires and empowers, there is a difference. Great leaders bring teams together through communication that engages and taps into the very core of every individual's commitment. But what's the secret to communicating like a great Leader? Three of our top speakers on this subject will help you understand how leaders can become great communicators.  

 

For more outstanding speakers and great ideas please contact us or visit www.thesweeneyagency.com.

 

Tim Sanders 

Tim Sanders

 

Napoleon Bonaparte once remarked, "The leader's role is to define reality, then give hope." In modern words, it's a balancing act that a person takes on when he or she is accountable for a team's success.  For a company, the balance must be achieved fiscally and, at the same time, emotionally.  And, it's incredibly hard to pull off. 

 

In sharp contrast, I would describe the manager's role as aligning people with the formal process to produce productivity and excellence.  It's a sharp contrast to the leader's role, where actual outcome (reality) is the end-all objective.  


This is the key differentiator between leaders and managers: Getting the balance right and holding it through good and bad times.  In my experience, from government to association to corporation, great leaders have gone above and beyond management duties by guiding three things: 


1) Strategy - "where are we going?" & "how will we get there?"

2) Culture - "the way things are done around here!"

3) Spirit - the emotional fuel for your team to reach peak performance and resilience

 

View the full list here.

 

About Tim: 

Tim Sanders, a former Yahoo! executive, uses his experience and business expertise, to help some of the biggest brands in the world as a corporate consultant. From CSR/Sustainability Consulting to Leadership Consulting to Strategic Marketing Consulting, Tim has helped clients explore new opportunities and develop new innovations to drive growth and maximize revenue.

 

More about Tim Sanders

Cam MarstonCam Marston

1)  Persuasive leaders recognize that their audience may think differently or see things differently than they do.  So a good leader must communicate his or her message in a way that reflects that understand but still gets their message through clearly.  
 

2)  Further, solid leaders understand that it always the responsibility of the messenger to make the message as easy to understand and act upon as possible.  Poor leaders say, "You misunderstood me."  Leaders who develop followers say, "I communicated poorly.  The mistake is mine.  Let me try again."
 

3)  Finally, true leaders touch the emotions of the people.  It is not all fact or "because I said so."  Their messages evoke emotions of pride or belonging or a call to duty and responsibility.  They draw on the heart and the head with each message.
 

About Cam:   

Cam Marston, founder and president of Generational Insight, is a consultant, author, and  speaker who has worked with Fortune 500 companies and small businesses throughout the world to improve multigenerational relations and  communication. For the first time in history, four distinct generations are employed side by side in the workplace. Cam Marston discusses how to deal with the unprecedented  change occuring in the business world as a result of these generations mixing. 

 

More about Cam Marston

Sam SilversteinSam Silverstein

   

Great leaders understand that we manage things, such as inventory, equipment, money. However we lead with and through people. We lead by reaching people and connecting with them. Great leaders are great communicators. They make sure to communicate the following three critical items:
 
1) Expectations - Expectations drive action and action drives results. When the people on our team fulling understand the expectations they perform at a higher level and have increased job satisfaction.
 
2) Support - great leaders are servant leaders and communicate to those they work with that they are there to support, serve and assist everyone in achieving their goals.  No one wants to go into battle alone but when you know that your leader is right there with you then most people will charge forward and take on even the toughest of challenges.
 
3) Appreciation - Today more then ever before we are expected to do more with less, the challenges are greater and the cost of failure higher. We need to make sure that we frequently and properly let the people around us that we appreciate them and they efforts they put forth. By saying "thank you" we reinforce their energy and commitment.
 
 

About Sam:

Entrepreneur, business expert, and international author Sam Silverstein's battle cry of 'No More Excuses' has been heard by companies and business professionals the world over. Accountability is today's competitive advantage to reclaim market share and win the heart of a hyper-discerning consumer. Sam presents the four phases of accountability and the five critical, but often overlooked, ways to be proactively accountable. Sam shows how to increase success and significance in business and in life, and will challenge your group to take an honest look at themselves. 

 

More about Sam Silverstein

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