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In This Issue
Floater Frame Sale
New Floater Frame Product
Proper Matboard Sizing
How to SEO Article
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SALE on Floater Frames & Stretcher Frame
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Aug 2010 Newsletter
Introducing... Floater Frames for Canvas Gallery Wraps.

Floater Frames can make a dramatic difference in your presentation, especially for contemporary or single-subject artwork. Floater Frames create a display space in which your artwork appears to be suspended or "floating" inside the frame. There's no matting or glazing involved, so your art is more visually immediate and compelling.

floater frame pictureFloater Frames are perfect for gallery wrap canvases that are between 1.5 and 2 inches deep. It is most common to order floater frames with a rabbet 1/8" - 1/4" taller than the canvas so it will be slightly recessed inside the frame. The recess helps to draw the viewer's eye into the scene. Floater Frame style F150 offers a frame edge that slopes very slightly outward toward the wall. The slope creates an elegant effect and adds dimensionality to the artwork by building up to, or "projecting" the canvas on a 2-inch stretcher frame (such as our S280 and S150).

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Sizing Your Mat Board Opening

Dimensions for mat board openings can be very confusing. It seems illogical, but the actual opening of a mat board should never be the same size as the artwork being framed.

Unless you are "floating" the print, mat board openings must be slightly smaller than the print size, in order to overlap the image on all sides. Most over-the-counter pre-cut mats will obscure half an inch or more of your artwork (1/4" on all sides), which is a significant loss of real estate if you like to crop close, or are framing prints 8x10 and smaller.

Great Article on SEO
Since many of you have your own websites where you are selling your art products or photography services, I though you might enjoy this article.  I founded Frame Destination, Inc. online, so we live and die by SEO (Search Engine Optimization). 
 
This is an excellent article about how to get started directing more traffic to your site. (note: I have no association with this company or author):
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Cheers,
Mark Rogers