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Here we are, a quarter of the way into 2009 and boy is the down economy affecting just about everyone these days. And for publishers, it's not just the down ecomony that's affecting business as usual ... it's technological innovation, a shifting advertising market and changing reader habits. All that being said, we feel very lucky to be able to offer a product that represents so much OPPORTUNITY for publishers in this rapidly changing economy. For one, implementing a digital edition can significantly reduce publishing costs. But in addition to saving costs, there is an overwhelming strategic advantage in digital publishing; digital editions can increase reach and circulation, generate additional advertising revenue/value and give you in-depth tracking capabilities. And they also offer the ability for social media integration, which is so essential these days. It's no wonder digital editions are growing at such a rapid rate! We hope this newsletter finds you well and that digital publishing helps you breathe a little easier in the months to come.
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Dirxion’s newest version of its digital directory solution takes digital publishing to the next level. Entirely Flash-based, EdgeClix comes with more speed, boundless customization and a consistent user experience across all platforms. 
Besides looking pretty snazzy, there are at least 10 more things to love about EdgeClix:
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Imagine being able to offer your customers the power to search across all of your digital editions from one simple little search box. With Dirxion's latest cutting-edge feature, "Catalog Library Search, the days of searching through individual catalogs are gone.
By giving your customers the ability to search all of your digital catalogs simultaneously, not only will you provide better search results, you’ll also boost the end-user experience to a new level of satisfaction. Your customers will now be exposed to products that they might not have otherwise seen using the old single catalog search function.
The Catalog Library Search feature packs a lot of potential, are you ready to take advantage of it?
First off, thanks to everyone that completed our customer survey! We gathered a lot of great feedback that will certainly assist us in our efforts to better serve you this year.
The results of our 2008 customer satisfaction survey are in and they are nothing short of spectacular. First off, congratulations to Caralee from Pinnacle Publishing. She was the lucky winner of the $250 Amazon gift card drawing for completing our end-of-the-year customer survey.
Highlights to report:
- We have a very satisfied list of clients'. To be exact, 97 percent reported an overall level of satisfaction with us.
- Nearly 90% of our clients have achieved their desired objectives with the implementation of a digital publishing solution.
- Our catalog publishers LOVE the ability to print fewer catalogs to get their brand out, not to mention the HUGE cost-savings associated with that.
- Our clients promote their digital publications through all sorts of mediums - company web site, cover of their print publication and email campaigns to name a few. Some clients have even embraced the promotional value of social media – Facebook, MySpace, Twitter, company blogs, etc. Way to go!
- We asked our customers to sum up their experience with digital publishing using one word and what we got were lots of encouraging words. Below is a small version of a word cloud we generated using those words:
You can find out about the latest and greatest Dirxion product updates and also stay connected to everything happening in the digital publishing world by:
 | Adding our RSS feed to your feed reader |
 | Signing up to receive e-mail updates |
 | Following us on Twitter |
 | Connecting with us on Facebook |
 | Requesting to be our friend on MySpace |
Dirxion is getting ready to launch its very own self-serve digital publishing solution called Paprles. Paprles offers a quick, simple and affordable way to transform your printed publication into a vibrant digital edition that’s portable, easy to share and available on demand! Stay tuned for more on that.
ADP Convention and Partners Tradeshow
The Annual Convention & Partners Trade Show presents a once-a-year opportunity to learn about a wealth of value-added products and services that help support the advancement of directory publishers. A note about the Guest Pass program: If you know of any publishers who are not already ADP members and have not attended a Convention, invite them to investigate what ADP has to offer by attending the Convention as your personal guest at no cost to either of you. Each Guest Pass will admit your guest to the Welcoming Reception on Thursday evening and the full day’s session on Friday, including the luncheon in the Trade Show.
http://www.adp.org/Default.asp?PAGE_ID=14
April 16-18, 2009
Desert Springs, CA
Booth # 108
Topics: Golf sponsorship, new directory platform, revenue generating programs.
Yellow Pages Association Conference & Exhibition
This year’s meeting is designed to address the tough realities of the US advertising market at large, and the Yellow Pages industry specifically. You’ll experience a wide range of speakers and activities that will inform and stimulate discussion about the ever-changing advertising and media landscape.
http://www.ypassociation.org/AM/Template.cfm?Section=Conference_and_Exhibition
April 26-28, 2009
Sheraton San Diego Hotel and Marina
San Diego, CA
No Booth.
Topics: Sharing ideas about how digital directories can drive new revenue in 2009
NCMA Knowledge Exchange Conference
The National Catalog Managers Association is the only professional organization dedicated exclusively to the interests of automotive aftermarket catalog managers. Comprised of catalog, product management and marketing professionals from manufacturers, distributors and retailers – their mission for more than 30 years has been to help members sell more products, reduce costs and increase efficiency through accurate catalogs, efficient production processes and new technology.
http://www.aftermarket.org/Segments/NCMA(2)/conference.aspx
May 2-5, 2009
Newport Beach Marriott Hotel
Newport Beach, California
Topics: New catalog platform, lowering publishing costs, eco-friendly publishing, distributor versioning
ACCM
ACCM 2009 is tackling this brave new world with educational content for the 360° marketer. ACCM will equip you with strategies and tools to help you rebuild around the changing customer. From creative design techniques that will yield immediate results, to the tools that will help you drive online traffic, conversions and sales, ACCM will provide proven methods that will bring stability to your unstable environment and growth for the times ahead.
http://www.accmshow.com
May 4-7, 2009
Morial Convention Center
New Orleans, LA
Topics: New catalog platform, self-service digital publishing, lower publishing costs, global reach, e-commerce integration
The top three trends marketers see are:
- a shift to non-traditional media
- the need to adopt brand stories
- growing use of design for competitive advantage
2009 top priorities of CMOs and senior managers include:
- achieving measurable ROI on marketing efforts
- developing marketing programs that integrate online and traditional media
- translating brand experience across different touchpoints
- cutting marketing budgets without cutting performance
- optimizing portfolio of brands
-Verse Group/Jupiter Research
"Of the various media platforms considered, 66.5% of marketers planned to increase their online spending this year, due to lower costs than traditional media and the availability of trackable results."
-American Business Media
"On average, digital editions make up about 15 percent of total member (BPA) circ as of December 2008 statements, a 2 percent increase over June '08 statements."
-Red 7 Media, April 1, 2009
