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| Gold Leaf Directories jumps on board with video advertising |
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Gold Leaf Directories recently embedded a video into their Mesa County telephone directory. Check it out.
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| NEW! Tab-Driven Search |
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With tab-driven search, users now have the ability to narrow their searches by business, person, government, phone number or keyword. Try it now.
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| Industry Buzz |
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cScape's Richard Sedley on digital and the economy
His views on why the internet may be a safe(r) haven for marketers during recessionary times...
Digital Magazine
Symposium
In February, Dirxion attended the Digital Magazine Symposium. This was a great opportunity to discuss and review rapidly growing availability of digital "look and feel" magazines. Some of the usage statistics presented paint a positive picture for digital publications:
Pennwell Digital
Magazine Study -Over 80% read the
digital magazine within
the first week of
receiving notice
that it was ready
-53% e-mailed the
article to a friend
-18% purchased a
product or service
-33% recommended a
product or service
-72% went to the
advertiser's website
-56% read the table of contents and then
articles of interest
Harrison Group Study
Four top factors influencing the purchase of digital
instead of print
magazines include:
-Immediate delivery
-Ability to archive
-Capacity to read anytime, anywhere, online and offline
-Concern for the environment
44 percent of the Harrison Group survey respondents find digital advertisements more appealing, and 37 percent said they would be more likely to engage digitally.
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| Dirxion's Go Green Initiative with Arbor Day Foundation |
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We believe in doing our part to conserve our environment. For every digital publication we produce, Dirxion will donate $1 to Arbor Day Foundation. Arbor Day Foundation inspires people to plant, nurture, and celebrate trees.
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(p) (888) 391-0202
(f) (636) 717-2390
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| Greetings!
Two buzz words for 2008 are "mobility" and "green."
With the influx of smartphones in the marketplace, we have developed our first generation mobile (list) solution for the directory consumer. Additionally, we are adding SMS features to our core product, which means that any listing in our digital publication can be automatically sent to a mobile phone. Since the smartphone is quickly becoming your on-the-go connection to the Internet, it is only natural to have all of the things you need and want on your mobile device (video, music, news feeds, mapping, etc.).
Along with smartphones, we have become smarter about our environment. We are committed to investing in a greener planet by (1) creating digital (green) solutions for all types of print media and (2) donating to the Arbor Day Foundation for every digital publication we produce. When you invest in digital publishing by Dirxion, know that you're making an important investment in the future of the environment, as well as your business.
Thanks for letting us serve you!
Steve Mitchener
President & CEO
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Introducing the Directory Mobile Product |
 Making Everyday Life Easier for People on the Go
Over the past 15 years, the Internet has fundamentally changed the way we work, play and communicate. Evolving wireless and mobile broadband technologies are now enabling the next major wave -- the Mobile Internet.
<< According to M:Metrics, which tracks mobile use, a total of 14.3 million users age 18 to 34 went online from their mobile devices in the three months ended in September, followed by 9.2 million users ages 35 to 54. (New York Times, December 3, 2007) >>
Riding this wave is Dirxion's new directory mobile product. It is a simple, easy-to-use mobile platform that allows consumers to quickly find a phone number from the convenience of their mobile phone, anytime, anywhere.
Features/Behaviors:
- Business name or category search
- Auto dial by clicking on number (Note: Some mobile devices do not support telephone number links.)
- Offers suggestions if an unsupported city or zip code is entered
- Offers suggestions if a business category is mistyped
- Featured advertisers displayed first (Note: An advertiser can purchase a more prominent position in the results list. Defaults to those advertisers who have purchased a display ad.)
- Support for company branding
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The Directory Kiosk |
| Ultimate Accesibility for Your Directory
Would you like to put your company brand as well as your directory in front of millions of users every year? Dirxion's directory kiosk does just that. Placed in any indoor, high traffic venue, the kiosk will give access to your book, and will be a constant reminder of your brand.
5 reasons a kiosk is good for your business:
- Increases the reach and visibility of your directory
- Provides additional branding opportunity
- Offers a unique opportunity for local and national advertisers to display messages 24 hours a day, seven days a week -- an additional source of revenue for you
- Demonstrates that you're evolving to stay relevant to your audiences
- Enhances your company's image by offering a convenient way to access your directory
AT&T Launches Directory Kiosk Program
Last year, AT&T deployed 21 directory kiosks in two Southeast airports -- Hartsfield-Jackson International and Orlando International. To give some perspective, these two airports combined generate about 121.6 million travelers every year!
So far, the results have been nothing short of spectacular. In the first quarter of 2008, the nine kiosks located in Orlando produced a total of 25,000 users, with those users alone accessing over half of a million pages.
Based on the success of the project, AT&T plans to add additional kiosks to both the Atlanta and Orlando airports and possibly even a third airport sometime later this year.
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| Upcoming Events |
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April 24-26, 2008
Buena Vista Palace Hotel
Orlando, Florida
Booth 111/112
*Stop by our booth for your chance to win a portable GPS device!
May 3-6, 2008
Grand Hyatt Tampa Bay
Tampa Bay, Florida
May 19-22, 2008
Gaylord Palms Resort
Orlando, Florida
Booth 927
*Stop by our booth for your chance to win a portable GPS device! | |
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