And the winner is Carolyn Parry from Airgas!
Thanks to everyone that completed our 2007 Customer Survey. Your feedback is extremely important to us and we look forward to better serving you this year. |
What's New At Dirxion?
Throughout the past few months, we've released several cool, new features, including:
Mapping
Address links open to Google Maps, giving users the ability to get directions and much more! Plus, the mapping page is customized by your branding! View live.
SmartView
(i.e. web thumbnails)
As users scroll over the links in your digital publication, they will see a small preview of the corresponding web page. View live.
Page Range Printing
Users can now print multiple pages of your publication
simultaneously! |
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In The Works
Looking ahead, we see a lot of exciting new development for 2008. Just to name a few items on our agenda: mobile phone product, video production and advanced search options. Stay tuned! |
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SmartMail
If you're looking for ways to promote your digital publication, you might want to consider our e-mail marketing program, SmartMail. It is an effective and affordable way to increase the reach and usage of your digital publication. What's even better, we are typically able to deliver the online catalog to inboxes before your print catalog hits the streets!
SMARTMail Delivers!
Since the e-mail program's conception, we have seen an average click-through rate of 20% and overall directory usage increase by 35%!
*References available upon request.
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Greetings!
I hope you enjoy reading and consuming this newsletter from Dirxion. Since 1996, Dirxion has been focused on converting print to digital. For many years our focus was solely the telephone directory. For the last two - three years our development staff has been diversifying our products and services to all types of publishers i.e. Catalogs, Magazines, Travel Guides, Journal, and Textbooks. This product expansion has led us to many new product lines and product services for all our lines of business.
I am certainly proud of our accomplishments, but I still see a great need to disseminate the digital awareness to all walks of life. Our opportunities are infinite. The world is rapidly going wireless and mobile. Consumers are now accepting kiosks at the airport, bank, and service station. Flash memory and laptops are part of the higher education requirements for any successful degree. Every year computers are faster, cheaper and smaller. The race is on and digital services are just a part of this mix.
Don't be a spectator. This newsletter is targeted at our customers because we want you to take advantage of the services and products that fit your business. All of our product and services will either increase your revenue or help you save money. We have entry level services for getting you started and we also offer in depth services that allow you to disseminate the digital product via Internet, CD-ROM, DVD, Flash Drive and touch screen Kiosk.
I want to thank you personally for being part of our customer community. Please continue to help us create a better product for you, the consumer, and the environment. 2008 will be a very exciting year for both of us. Thank you for letting us serve you!
Steve Mitchener
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Video and Audio, All The Rave!
With the emergence of video and audio so widespread, users have come to expect it all across the Web. So why shouldn't they expect it in your online publication?
Video and audio features are available for every existing online publication! Whether you or your advertisers would like to embed audio/video files directly into any page or ad, add a link to video/audio files or utilize flash ads, let us know and we'll make it happen.
Turn your publication into a true multimedia platform!
Here are some facts about audio and video that you might find interesting:
1. A SellPoint, Inc. study conducted by Coremetrics found a significant increase in product purchases after online shoppers viewed audio/video tours of products. The study analyzed online shopping behaviors to measure the impact SellPoint's Active Product Tours (APT) on the purchase patterns of online shoppers. Among the findings:
· There was a 35 percent increase in the sales conversion rate among shoppers who viewed the tours vs. those who did not.
· Shoppers viewing the product tours spent more than 2.5 minutes, on average, engaged in viewing detailed product information about each product viewed. (Source: MarketingVOX, November 26, 2007)
2. Online video advertising will surpass $1 billion by next year and reach $4.3 billion by 2011, according to eMarketer. (Source: eMarketer, August 2007)
3. According to a phone survey from AT&T Advertising & Publishing, 53% of the 1,000 small businesses polled say they expect to buy online ads with videos within the next two years. (Source: The Wall Street Journal, December 20, 2007) |
TearPages On Demand (TPOD) Helps Publishers Sell More Effectively
Sales people are always looking for an advantage in the markets they serve, while working against other Directory publishers and competing media. That is why Dirxion created TearPages On Demand (TPOD). This automated, easy-to-use FREE program provides another selling weapon for any Sales Rep. TPOD allows users to reduce (or eliminate) the time spent prepping TearPages, and empowers the user with professional, polished directory sales support materials online. Many publishers are currently using this program to work more efficiently and make a better impression on their customers. Dirxion encourages you to join them!
This program is FREE to all Dirxion customers; please contact us today about implementing this program inside your organization. The first five publishers that contact us will receive a FREE branding treatment (a $500 value) in the TearPages On Demand (TPOD) interface, so your support materials will represent your brand even more effectively! | |
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New, Search-Driven Reporting is Now Available!
Updates include:
· Better looking layout that's easier to use
· Ability to sort by the various results
· New reports, including:
Summary by date: Automatically shows all books by date.
Internal search detail: Displays a list of all words that were typed into the search box. This will help you understand how people are using the book.
URL click detail: Shows both the links and maps that were clicked. This truly shows the value of the maps.
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We hope we can play a part in making 2008 an even more prosperous year for you and your company! Contact your Sales Representative (888) 391-0202 or sales@dirxion.com if you have any questions about the features or services mentioned above.
Best wishes!
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