QMR - Quickie Media Reviews by Bill Dubovsky
Using the format below, share your approximately 55-word "Quickie Media Review" on any personally useful book, blog, video, audio, or Internet site concerning business or personal development, or receive a complete list of all media reviewed to date by emailing to billdubovsky@gmail.com. [BOOK] "Kick-Ass Business and Marketing Secrets. How to Blitz Your Competition." by Bob Pritchard. I'm a bit jaded when it comes to marketing books and "secrets of success," but this one is right-on. Pritchard notes that you succeed by focusing on: the seven "I" fundamentals of marketing - ideas, imagination, intuition, interaction, interruption, initiative, and ingratiation; the eight trends that will affect all consumers - the economy, technologies, globalization, government, environment, psychographics, health and retailing; how to differentiate your business and not be a me-too product or service; building brand equity with 12 simple rules, and most important, developing a powerful CPB - Customer Purchasing Benefit, that highlights your primary emotional competitive advantage. Very valuable information! Wiley, 272 pages, ISBN-10:1118035089, ISBN-13: 978-1118035085, Hardcover $24.95 MSRP, $9.11 at Amazon, Kindle $8.20. -- 12/6/11: BillDubovsky@gmail.com ** SURVEY REQUEST: Would any Chamber members be able to assist my CSI Marketing Research students by taking two quick surveys? One is for NYCID *New York Center for Interpersonal Development and the other for the Staten Island Children's Museum. Each group would like about 100 additional responses. Click on http://survey.constantcontact.com/survey/a07e5fivblxgvqvtjxf/start for NYCID and https://qtrial.qualtrics.com/SE/?SID=SV_82iftVmMOK5byYs for the Children's museum. Thanks! -Bill Dubovsky _____________________________________________ |
