Is the Benefit Obvious?
Why is an obvious benefit important? Unless you can
afford a big advertising and marketing campaign, your product will need
to sell on a shelf without anyone offering a big sales presentation. The product needs to sell itself.
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Bad Things Happen to Good Packaging
by JoAnn Hines the Packaging Diva
Last week, I got a call from Japan News reporting here in the US. They
wanted to know what was happening regarding the use of the words "China
Free" on product packaging and labeling. The plans were for a big
expose of "contaminated" products coming out of China. I'm sure you
have seen the news and are concerned about possible contaminates. But
what about the consumers' perspective? A negative ground swell of
public opinion could dramatically influence your product sales if it's
coming out of China.
Read on... |
