Will People Feel the Product is Unique?
 For the average retail consumer purchase, only 2.6 seconds is spent
deciding which product to buy. That means
your product needs to be unique enough for people to say, "wow, that's
different", pick up the package and find out about your product.
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Is Your Product Unique Enough?
Inventor Story: David Reckseen David Reckseen's dogs love chewing on the garden hose, but a standard
garden hose is quickly punctured causing a significant amount of water
to leak out long before it reaches its destination. Reckseen thought
he could just buy an industrial hose and be done with it, but when he
asked at Home Depot, he found out that they had nothing of the sort.
The clerk told him that actually his was a common request, but they
didn't know of an industrial strength hose for the consumer market.
Reckseen searched the market and found out that Home Depot was right --
there just wasn't a product like that available. Read on... |
10 Easy Packaging Improvements For More Sales in 08
by JoAnn Hines, Packaging Diva
Well, we are into the New Year and everyone is making resolutions on
how to improve in 08. In fact I just provided some easy packaging
resolutions that you CAN keep. It's time to seriously think about your
product and it's packaging too. Just like we do with our mental,
emotional and physical aspects of our lives at this time of year, think
about improving, updating or changing your product packaging. You want
it to mesh with your consumer wants and needs. Consumers are a moving
target and what worked last year may not work in the years to come or
something may have changed externally that might influence the consumer
such as the move to green and environmentally friendly product
packaging.
Read on...
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