Find Your Niche: Tofurkey
|
 Seth Tibbott remembered in his college years that granola and yogurt
were considered fringe items, but in less than ten years grocery stores
were packed with those products. Being a vegetarian, Tibbott knew
about tempeh, a soybean dish common in Southeast Asia and used in the
West as a meat substitute, and he thought that it might also find the
same kind of acceptance and success as granola and yogurt has. For the
next 15 years, Tibbott slugged it out trying to make tempeh successful,
and his company profitable, and then he had his revelation: Tofurkey.
|
Is Packaging Innovation The Chicken Or The Egg? by the Packaging Diva
|
It's a long-standing quandary, which came first the chicken or the egg?
It's sort of like that with consumer product packaging innovation.
Let's face it. We are all in advertising overload. We see nearly 3,000
marketing messages a day. So what's a poor packaging professional
supposed to do? Develop the product then the package or vice versa. No
matter the answer, it's evident that conventional packaging doesn't
sell products or at the very least it produces flat sales. According
to some of my latest research, the packaging may not sell the product
at all in the future.
Read on...
|
