Happy Thanksgiving!
In this holiday issue we have a lot of great goodies. We have a great article that responds to our first newsletter article over two years ago. We also are reprinting a great article about what to do with a new product idea.
This issue also has two articles from guest writers: attorney Karen Nadler-Sachs and the Packaging Diva.
Enjoy!
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| Is Outsourcing Still Inventors' Heaven? |
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 More than two years ago, our first newsletter article was on outsourcing and its benefit for inventors. At that point,
outsourcing was a much debated point; whether it is good for the
country or not. Of course, if you read that article you remember that outsourcing refers to much more than just
manufacturing overseas, it refers to the trend of business
specialization and joint ventures between specialized companies. Now,
outsourcing has become the all pervasive business practice. For a
while, the media seemed to quiet down about outsourcing, but now is
raising concerns about it, mostly because of a string of product
recalls from China. How has outsourcing changed in the past two years
and how do these changes affect inventors? Is outsourcing still
Inventors' Heaven as we declared two years ago?
Read on...
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| Nine Quick Steps to Take With a New Product Idea
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 By Don Debelak
People tell me all the time that they have a new product idea that they think will sell, but many, if not most, of them haven't taken any steps to move ahead. Since inventors succeed all the time, you might be passing up a nice retirement fund by just sitting on an idea. On the other hand inventors lose money all time on ideas that don't sell; you don't want to blindly start spending money without knowing your idea has a chance to succeed.
Here are nine steps that you can easily follow to see if your idea is worth pursuing any further. Read on... (In PDF Format. Having trouble with PDF, click here.)
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| Forming Partnerships Part 2: How to Protect Your Ownership Interest |
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 By Karen Nadler-Sachs
As we discussed in last issue's article, most folks starting partnerships for the first time are a bit idealistic. They loathe to think that their brother or cousin or best friend could ever differ in their approach to the business. Everything seems (and probably is) so in sync in the initial stages. But reality is that differences do occur down the road. It's how you handle them that predict business success. By
a little preemptive legal work, you and your partner can handle all the
what-ifs in advance. Then, when a situation arises, you both can simply
look to the contract to determine your next steps. Here are some what-ifs that should be handled preemptively in your partnership agreement.
Read on...
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| Is Your Product Packaging Newsworthy? |
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By JoAnn Hines Packaging DivaRecently, mainstream media coverage of the packaging industry has been
more in-depth than usual. I see dozens of articles about packaging each
week. So how can you get your product packaging seen by the media in a more favorable light? Read on... |
