Greetings!
This newsletter is packed with goodies: an article on how to use free information to market your product, a great inventor story that shows how to effectively use market research and a new article by the Packaging Diva on "cause marketing".
Enjoy!
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Use Free Information to Market Your Product |
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 How do you keep reminding potential buyers of your product? There are
many ways to do this: advertising, promotional products, special events
and many others. One inexpensive way to remind your potential buyers
of your product is free information.
Free information can come
in many forms: tips sheets, ways to solve problems, advice, websites or
newsletters. Not every product lends itself to marketing with free
information, but there are many products that do.
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Market Research Sets You Up for Success |
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 Inventor Story: Paula Milgrom
Paula Milgrom was hospitalized in 2004 with a blood clot. While
walking around the hospital in her hospital gown while pulling an IV
pole, she felt the need for a little more modesty. She set out to
design a hospital grown that was medically feasible that still provided
the coverage she wanted.
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Is Your Packaging In The Pink? |
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by JoAnn Hines Packaging Diva
Many new companies are jumping on the "cause marketing" bandwagon in
conjunction with National Breast Cancer Awareness Month by offering
products in pink packages. But is this a good idea?
Can you make it profitable for your company to support this endeavor?
Will your customer, the ultimate decision maker, look at your company
in a favorable light or be turned off because they think you are out
there to make a quick buck just because it's a popular initiative at
the moment?
Come and find out...
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