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Build a Great Business From Your Invention
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Inventor Story: George and Anna Stanec
5 Things Every Business Needs To Know About Packaging
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August, 2007
Greetings!

In this issue we have a really great inventor story that we hope will really get you thinking about which market to target to find your success.  You won't want to miss it.

We also are annoucing a new contest put on by the Packaging Diva -- make sure to read all the details below not to mention another new article from her.

Enjoy!
Inventor Story: George and Anna Stanec
moneymanHow did they create a nice family business that can be kept small, but still profitable, and not require constant marketing jockeying to hold on to a market share, thereby keeping ongoing investments low and allowing all the profits to be kept?  Find out by reading on.
 
5 Things Every Business Needs To Know About Packaging
by JoAnn Hines Packaging Diva

When you are getting started it's so hard to understand the integral role packaging has to play in marketing and selling your product. Put simply, it's one of the most important product decisions you will have to make. There is a universe of packaging suppliers, materials and even regulations. Not to be overwhelmed, it is easy to navigate if you take it one step at a time. It is a process just like any other component in product development. They key is to know which packaging factors will influence your product's success --or failure.

Read on...
So You Think Your Produce Packaging Is The Best? Let The Packaging Diva Decide.
Think you have a great produce packaging? Why not find out for sure from one of the top consumer products packaging experts. Due to her extensive produce packaging experience, JoAnn Hines the Packaging Diva was selected as one of the judges for the inaugural eventthe Produce Marketing Association's (PMA) new Impact Award: Excellence in Produce Packaging.
 
The award was created to recognize companies who best demonstrate "out-of-the-box-thinking" and packaging excellence. If you think this applies to your packaging be sure and enter this competition. Ms Hines will be on the lookout for the most innovative, exciting and new produce packaging that "connects" with the consumer.

A winner will be selected in each of the five packaging award categories: food safety/traceability, functionality/technology, marketing design/messaging, sustainability, and merchandising/transportability.
 
All nominated packaged products must be currently commercially available. Awards will be presented October 13, 2007, during Fresh Summit's Saturday Breakfast General Session Submission forms and instructions can be found at http://www.pma.com/packagingaward.
 
Need packaging help? Why not contact me the Packaging Diva one of the top consumer product packaging experts via email at
joann@packagingdiva.com or by phone at 1-678-594-6872. I can help you package your product to sell just like I have helped hundreds of happy clients.
Thanks for reading!
 
Sincerely,
 

Don Debelak
DonDebelak.com