Greetings!
In this issue we have the final part in our series, What to Do When Your Attempt to License Your Product Fails. This is a great series that you won't want to miss.
We also have another great Packaging Diva article for you.
Enjoy!
|
|
What to Do When Your Attempt to License Your Product Fails |
|
 Part 2 -- Sales -- Where Did I Go Wrong?
Many inventors are unsuccessful at first when they try to license their
products. This can be either because no one wanted to license the
product or no one was willing to offer a reasonable agreement. Before
scrapping the product, inventors should reevaluate what they have done
so far to see if they can still yet find a lucrative licensing deal.
Many inventors think they can have an idea, get a patent and companies
will be clamoring to license the product. This almost never happens.
When you patent an idea, you have a patent for an unproven concept.
Companies will worry first that your idea might not even work without
seeing a working prototype and even if it does work, they have no idea
if it will sell -- the concept is still unproven. Read on... |
|
Baseball, Father's Day And Packaging |
|
By JoAnn Hines Packaging Diva
With Father's Day coming up, I have been on the lookout for innovative
packages on products for dad. One of the most interesting was a head of
iceberg lettuce wrapped in baseball graphics by Tanimura and Antle.
Read on...
|
