Greetings!
We have another great new series for you -- What to Do When Your Attempt to License Your Product Fails. This article is geared for inventors who have already tried to license their product, but it is also very helpful for inventors who are considering licensing or are in the process of licensing. Read this article to know how to adjust your licensing attempts and how to prevent a failure.
We also have a great story about reaching out to new customers that you won't want to miss.
Enjoy!
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What to Do When Your Attempt to License Your Product Fails |
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Part 1 -- Did You Do Your Homework? -- Catching Up
Many inventors are unsuccessful at first when they try to license
their products. This can be either because no one wanted to license
the product or no one was willing to offer a reasonable agreement.
Before scrapping the product, inventors should reevaluate what they
have done so far to see if they can still yet find a lucrative
licensing deal.
Read on... |
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How to Reach Out to New Customers |
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The bicycle industry has been in a steady decline. Sales for all
bicycle related products was $6.2 billion in 2005 and $5.8 billion in
2006. It is still a large industry, but one that hasn't seen growth in
12 years. Certain segments have done well, especially road bikes made
popular by bicyclist Lance Armstrong, but the overall number of bicycle
riders in the US declines every year.
California-based company Shimano thinks they found a solution that can change that.
Read on...
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