Greetings!
This issue has our final article in our ground-breaking series about using your personality to your advantage. If you haven't already, read the earlier articles and learn how much your personality can hurt or help you in the inventing process.
We also have a great inventor story about Bill Schmid about how to use the competition during your product development.
Don't forget to read more great advice from the Packaging Diva about how to reach moms.
Enjoy! |
How to Use Your Personality to Your Advantage
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 Bringing on help
Everyone has different talents and different mindsets. Do these affect
the inventing process and taking a new product to market? Regardless
of what path to market you take, you will inevitably end up doing a lot
of work, so your talents and mindset will greatly influence what
strategies will work for you. In fact, you should take your
personality and talents into account when you decide how you will
handle bringing on help.
Read on... |
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You've Got an Idea, Where Do You Start? |
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 Inventor Story: Bill Schmid
Start with a prototype and patent? That's the usual
course, but not necessarily the right one. Usually you are better off
getting samples of products created for the same purpose, both in the US
and overseas (the Internet is a wonderful thing) and looking at those
products carefully, seeing their good and bad features, why the
products have or don't have certain features and then design your
product with that evaluation in mind. Many, many times you might use what you see to redesign the product into a real winner. Bill
Schmid started out with his own idea, and lost out initially, but was
able to succeed in a bid way once he evaluated other products more
closely.
Read on...
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| Packaging Your Products For MOMS |
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| by JoAnn Hines Packaging Diva
So what does Mom really want on her product packaging? What will entice her to pick your product off the shelf? What siren screams "buy me" as she walks down the isle? The answers are not what you might think. Women perceive products differently than their male counterparts. They have different expectations of products. Women say that they product manufactures don't understand their wants and needs either. In fact 59% of women feel misunderstood by food marketers. This market segment accounts for 60-70 of all product packaging. So, how do you get this powerful consumer (MOM) to connect with your packaging?
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