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Greetings!
This issue has a lot of new surprises for you. Besides continuing with our great new series about using your personality to your advantage, we have some new writers addressing a variety of important inventor issues.
Serial inventor and business lawyer Karen Nadler-Sachs has teamed up with us to provide you with regular advice on business law, which affects every inventor. Make sure you check out her first article about when to hire a lawyer and look for her future articles.
Graphic designer Josh Wallace has given us another great article about how to create logos to make your products stand out. Josh will lead you step by step through the whole process of creating your own logo.
We have an article by Randy Landreneau, a prototype specialist and former President of the Tampa Bay Inventors Council, has an article about how understanding the mass-production of your product is critical even before you apply for patents.
We also have some information for all of you looking for a reliable and easy to work with source overseas.
And as always, we have another great packaging article by the Packaging Diva.
Don't forget to read our inventor story this issue and how an appearance on QVC can increase your sales, all without costing you a penny for advertising!
Enjoy!
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How to Use Your Personality to Your Advantage
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 Part 3 - Selling Your Product
Everyone has different talents and different mindsets. Do these affect
the inventing process and taking a new product to market? Regardless
of what path to market you take, you will inevitably end up doing a lot
of work, so your talents and mindset will greatly influence what
strategies will work for you. In fact, you should take your
personality and talents into account when you decide how you will
handle your product sales.
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Inventor Story: Maureen Kelly |
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QVC: How to Get a Boost in Sales without Advertising
Maureen Kelly was tired of buying cosmetics from the cosmetics
counter. She liked how she looked at the store with the help of the
make-up artist, but when she got home, she could never recreate the
same look. She realized that the cosmetics industry was creating
products for the experts that normal people like her didn't know how to
use. In 1999, she decided to solve this problem and create cosmetics
that the everyday woman could use and look great.
She created an upscale cosmetics line called Tarte and in 2000 her
products launched in up-scale Henri Bendel department stores. Since
then her business has doubled every year and had grown into a strong,
stable company until 2005 when she decided her company was strong
enough to take a risk: she decided to appear on QVC.
Read on...
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When to Hire an Attorney |
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 By Karen Nadler-Sachs, Esq.
In your quest to get your invention licensed or manufactured, there are
many points at which you may consider hiring an attorney. Read more to discover when you benefit from hiring a lawyer and how to weigh the possible risks of not hiring a lawyer.
Read on...
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Representing Yourself with a Logo |
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by Josh Wallace
A logo should evoke feeling. It visually sums up your product/company
and should tell a story that will relate to your customers. It can be
something concrete or abstract, simple or complex, literal or
metaphorical. Your logo should subconsciously say things about your
product/company. While this can be a challenge, with proper
preparation, the ultimate solution will soon follow.
Read on...
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Prototyping vs. Product Design and Patenting |
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by Randy Landreneau
Randy Landreneau is our new contact for prototyping so read his great article and then check out his website for services as well as a video to help you start your own prototyping.
Read on...
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The China Manufacturer |
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Are you looking to source your product's production overseas, come and check out The China Manufacturer. The China Manufacturer has been featured in some of Don's articles in the past and learn how they can help you with your overseas production.
Find out more...
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Packaging As A Marketing Tool |
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by JoAnn Hines Packaging Diva
Thousands of new products are introduced every year, more than 15,000
to be exact. How can your product compete, not only with established
brands but with the plethora of new products that are being introduced?
The answer of course is THE PACKAGING. The right packaging with the
right message will rise above the competitive landscape. But how many
companies understand the value behind packaging as a marketing tool?
Most just look at as a way to convey the product or recycle tired
images and product packaging that doesn't work. Read on... |
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