Greetings!
This issue kicks off an exciting new series on a topic we have never seen covered: Using your personality to your advantage in the inventing process. This series will help you evaluate your own strengths and weaknesses and learn how to use those to choose a product and a path to market that will use your gifts best. This is important for all inventors to consider, even experienced ones.
We also have an inventor story that ended in failure. Learn from the story of this month's inventor and learn how to prevent a similar disaster from happening to you.
Finally, we have another great article by the Packaging Diva about how to identify packaging mistakes.
Enjoy! |
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How to Use Your Personality to Your Advantage |
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 Part 1 - Choosing an Idea that Fits You
Everyone has different talents and different mindsets. Do these affect
the inventing process and taking a new product to market? Regardless
of what path to market you take, you will inevitably end up doing a lot
of work, so your talents and mindset will greatly influence what
strategies will work for you. In fact, you should take your
personality and talents into account when you decide which product idea
to pursue.
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Do Market Research so You Don't End Up Broke |
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 Inventor Story: Troy Hurtubise
Troy Hurtubise seems to be a gifted
inventor, with lots of drive and dedication. He created an innovative
body armor suit that included a ventilation system, a lighting system and emergency morphine, just to
name a few features. The media was fascinated; his story was read
around the world. But no one wanted to buy. Now Hurtubise is broke. How can you prevent this from happening to you? Read on... |
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Packaging HELP Needed |
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By JoAnn Hines Packaging Diva
Perhaps the number one request that I get is: "Help me fix my product
packaging." To which I always reply, "What exactly is the problem?"
Surprisingly, very few people can actually answer why their product
packaging isn't working. It seems simple on the surface but the true
packaging problem might be caused by multiple reasons or a host of
things that you have not done. I've created a short check list to help
you determine what might create the problem. So, let's think through a
few potential problem areas that are easy to resolve.
Read on... |
