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Greetings!
In this issue we have our third part of our five
part series on how to succeed with no money. This
part will be on signing a fair licensing agreement.
Our inventor story this issue is also about
licensing. Read how two women found a great company
to license their product and take it world-wide.
The Packaging Diva has also prepared an article on
what to do in 2007 to create great packaging.
Enjoy!
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How to Succeed with No Money
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Sign a Fair Licensing Agreement
Inventors are often struggling with little or no
money to bring their invention to market. This
often leaves inventors broke looking for anyone to
pay them anything for their idea. When someone else
takes their idea and makes millions of dollars, this
often leaves those inventors heart broken. Does it
need to be like this? Absolutely not. There are
many ways for inventors to make money from their
idea, even if they have no money to invest.
Working out a fair licensing agreement will take
time and money and if you are broke you won't be
able to sign a deal that is fair for you. So you
need to plan ahead and not leave licensing as a last
ditch effort. While it can be much cheaper than
producing the product on your own, in some cases
very low cost, there are still expenses you need to
plan for and it may be a long haul before your
product gets licensed. But certainly it is better
to struggle with your idea for awhile and get
royalties then to sell it for a modest price only to
see it become a huge success with billions of
dollars in sales.
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Inventor Story: Caroline Shengle and Lisa Beltezore
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Shengle and Beltezore had mischievous dogs. They
liked to chew about anything thing they could get a
hold of. Then Shengle and Beltezore had the idea of
freezing food and treats in an ice cream pail with
water and leaving them for the dogs to chew. The
dogs loved these treats, but they would often drag
them everywhere, including into the house. That's
when they realized they needed to mount the frozen
treats and secure them on a little platform and the
Kool Dogz Ice Treat Maker was born.
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Ten Packaging To Do's In 2007
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by JoAnn Hines Packaging Diva
Well, we are into the New Year and everyone is
making resolutions on how to improve in 07. It's
time to think about your product and it's packaging
too. Just like we do with our mental, emotional and
physical aspects of our lives, think about improving
and updating your packaging. You want it to mesh
with consumer wants and needs. Consumers are a
moving target and what worked last year may not work
in the years to come.
Here are 10 simple things you can do to ensure your
product packaging is on target and delivers the
right message to the right audience.
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A Quick and Easy Way to Do Surveys
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Surveys can be a vital part of market research and
there are now online services that can make surveys
easier.
Two services are the survey
monkey which is a great way to create surveys and
the
sample network is an easy way to reach large
groups of target customers.
For more information check out those websites.
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