Inventors are often struggling with little or no money to bring their invention to market. This often leaves inventors broke looking for anyone to pay them anything for their idea. When someone else takes their idea and makes millions of dollars, this often leaves those inventors heart broken. Does it need to be like this? Absolutely not. There are many ways for inventors to make money from their idea, even if they have no money to invest.

There are many different steps and tasks to accomplish when you are bringing your product to market. Many skills are needed to take an idea and turn it into a product that sells. Last article we talked about raising money to pay for all of these steps and this article we will talk about bringing on partners to accomplish all of these tasks.

While Jason Hoium was golfing with some of his friends, he lost his ball market. He was frustrated and started of thinking of ways how to not have that happen again. By the end of the 18 holes, he had his idea for his invention, Magz, a magnetic ball marker imbedded in the putter grip, and Hoium and his friends decided to start a business, JBD Golf, to launch the idea.

People are sick of conventional advertising. Let's face it, most of today's ads aren't working or, at best, aren't generating sales. So marketers need other methods of communicating the product's worth to the consumer. The package becomes an obvious and valuable means to that end. The point is if someone doesn't pick up your product they are never going to buy it. That's where the packaging as an advertisement comes into play. How can you engage the consumer at the beginning of the product relationship? The package is your silent salesperson and it better have the right message delivered to the right audience -- no matter what product is inside. It's all about the package (or should be) and who buy's it and why is it purchased.

Understanding and cultivating the consumer is an ongoing task. Consumer preferences can change on a whim. When it comes to product packaging, it's important to understand the mindset behind consumer decisions. Each year new trends move into the foreground. Yet, while some are here to stay others move on as quickly as the came in to being. Some trends become mainstream across all industries, ethnicities, and generations. Trends have power. Use them wisely and you will reap the rewards. Here are 10 packaging trends that will impact whether the consumer will purchase your products or not.

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