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Greetings!
In this issue we have part three of our four part
series on distribution channels. If you want to
sell your idea, make sure you read all four of these
articles since choosing the right distribution can
be the difference between success and failure.
We also have a great article about an inventor who
successfully introduced someone else's invention
after his invention didn't take off. Don adds an
example from his own career when he did something
similar and all inventors could learn a lot from
this article.
Don't miss our great article by the Packaging Diva
or our article on disclosing your patent application.
Enjoy!
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Which Distribution Channel is Your Product Best Suited For -- Part 3
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In this four-part series, we will discuss how to
choose the best distribution channel for your
product. Usually, your product limits your
realistic choices for a path to market and you must
learn the strengths and weaknesses of your product
to choose which distribution channel will give you
the best chances of success.
In this third part, we will cover more two aspects
of your product: first, how your product is related
to other products and second, what your retail price
will be.
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Your Inventions Aren?t the Only Way
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By Don Debelak
Inventors come typically up with ideas to solve a
need they have, or they see other people have. But
there are also times when you can cash in on a
problem without going through the time and trouble
and risk of inventing and producing your own idea.
The story below about Bill and Cathy Schmid and the
Sleep Sack details how a pair of inventors found
their solution in Europe.
I followed the exact same
path on Diesel Particulate Filters, a product I took
on from a Danish inventor that will have North
American sales of over $ 2 million in 2006.
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Baby's Got Bling - You Can Package Anything
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by JoAnn Hines Packaging Diva
Recently I've seen a host of new product
introductions and I wondered who is going to buy
that? But there are products out there for
everyone. After reviewing the items I got thinking
these are great examples of the "Power Of The
Package" you know packaging as the silent
salesperson. After all its the packaging that going
to sway you or not to consider purchasing these
products.
When I read about Bling H20, I initially thought
what a great marketing ploy but then I realized that
primary target demographics: boomers and women would
be the ideal audience. These groups have money to
spend and are willing to spend it for the right
products. The luxury consumable market is also on
the rise and product are being created to meet the
demand. (Ask me about DIVA vodka) People are
willing to invest in themselves with a little luxury
spending so why not luxury bottle water.
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Disclosing Details of Your Patent Application
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Inventors are offered the choice of either
disclosing their patent application or not when they
fill out the paperwork to apply for their patents.
Applications will be published after 18 months after
submittal unless you request it not be published.
There reasons for both not disclosing (not having
your application published) and disclosing (having
your application published).
If you are planning on having international patents,
you need to choose to disclose when you submit your
application. So if you are planning on selling
outside the US, you will need to disclose, but if
you are not, I recommend that you do not publish
your application.
Once your patent is rewarded, your patent will be
published for all the world to see, but while your
patent is pending, not disclosing your patent can
give you a strategic advantage while you negotiate
with potential licensees or partners.
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