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Greetings!
In this issue we have the second part of our
four-part series on finding the right distribution
channel for your product. We also have a great
article by Al Davis about the current patent case
before the Supreme Court which every inventor will
want to read.
The Packaging Diva has a great article about how to
start the packaging process and we have an inventor
story about a man who used risk-free tactics to get
his product to market.
Enjoy!
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Which Distribution Channel is Your Product Best Suited For -- Part 2
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In this four-part series, we will discuss how to
choose the best distribution channel for your
product. Usually, your product limits your
realistic choices for a path to market and you must
learn the strengths and weaknesses of your product
to choose which distribution channel will give you
the best chances of success.
In this second part, we will cover two aspects of
your product: first, how quickly or under what
conditions will consumers understand what your
product is and what it does and second, how much
media attention your product will receive.
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Inventor Story: Steve Grant
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Steve Grant had a new idea for a fish tank. He
wasn't sure if he should pursue his idea, but his
wife nudged him on, just with the warning not to
mortgage the house.
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5 Easy Steps to Get Started Packaging Your Product
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By JoAnn R. Hines Packaging Diva
Feeling overwhelmed while trying to develop a
package for your product? I'm not surprised.
Packaging is the third largest industry in the
country. In fact, there are more than 10,000
packaging manufactures in the US alone. The
proliferation of material choices and vendors is
extensive. To begin you will have to narrow the
resource and material universe before you package
anything. That is your first step because you can't
have a product without a package.
Which vendor is right for you? What is your
packaging material of choice? Do you understand the
differences between each material and what value
each will bring to marketing your product? How do
you sift through the mounds of information and
resources to set started packaging your product?
Here are 5 easy steps to get you started.
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Comments on the Patent Case Currently Before the Supreme Court
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By Al Davis
We recently asked patent expert Al Davis about the
current patent case being decided by the Supreme
Court. Many journalists are warning that the
decision to this case could radically change how
patents are granted. Since journalists like to blow
things out of proportion to make people worry and
buy more newspapers, we decided to get the straight
talk from Al Davis.
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