Many inventors have a hard time pricing their product. Why is this? It is because pricing your product is a very difficult task -- one that takes weighing multiple factors. The two main aspects you need to weigh are cost and market factors. We will deal with pricing in a three part series, with the first part dealing with market pricing, the second part dealing with cost pricing and then the third part dealing with how to balance the two.

Market pricing is often favored by many companies, and although this can have disastrous consequences, which we will talk about in our third article, this is also a way to maximize your profits.

Patrick Misterovich is a stay at home dad who had all sorts of ideas for new businesses and products all of his life. Then one day he read an article about a man turning an Altoids container into miniature speakers for an iPod. He began thinking about other candy containers and if he could turn those into new electronic devices.

You won't want to miss this chance to hear Don.

Listen to the first interview here...

Hey branders, marketers, product development managers and packaging pros. It's time to step up to the plate with your product packaging. Mainstream advertising is losing ground. No one is paying attention to it any more. That puts packaging in line to take its place and capture the consumer?s attention and get up close and personal.