Issue No. 306
June 2012

TellyAwardLogoSolidLine productions were honored again this year in the 2012 Telly Awards competition. This year's competition drew more than 11,000 entries from all 50 states and 5 continents. Telly's Silver Council evaluated each SolidLine entry to recognize distinction in creative work and then judged that work against a high standard of merit. The winning productions, produced for Husqvarna and APL, were recognized as being at the top level of production work based on these high industry standards. 


"We strive for the highest level of quality with each aspect of our productions, from filming to graphics and editing," states SLM Director of Photography Ed Boe. "Winning a Telly is a great recognition of these efforts."


Check out the award-winning SolidLine videos via these links: 

Husqvarna: What is Ethanol?

APL: Moving The World 



The SolidLine staff took to the roof this week at SLM headquarters in Chicago for the first annual SLM Intern Chocolate Ice Cream Eating Challenge. Summer interns Ryne and Dylan faced off over a full pint of Ben and Jerry's best, each having to eat the entire pint without utensils while wearing one boxing glove. The playing field was relatively level until last weekend when Dylan chipped a tooth in a skateboarding accident. SLM crew quickly worried about his ability to tolerate the cold ice cream.
"I can only imagine how painful it would be to compete in this challenge with an exposed nerve," states SLM Motion Graphics Artist Justin Younger. "But I still had faith in him to pull through the pain. Plus, I got to root him on as the SolidLine chicken, which I loved!"
The battle was fierce. Who Won? Watch the video and find out!
SolidLine clients are always happy to step up and talk about their great experiences working with the SLM crew. Our "Conversation with SolidLine" series of client testimonial videos is one way the crew at SolidLine is making it easier for future clients to learn more about the company and the experience of producing a smart video production. Check out a few conversations below.  



Last Month's Puzzler


What is the chicken-to-human ratio in the US?


A. 2.4 : 1

B. 3.2 : 1

C. 6.5 : 1

D. 10 : 1 


We know it's hard to believe, but the chicken-to-human ratio is 2.4 to 1. Looks like we're not as outnumbered as we once thought! Don't miss out on the opportunity to win a set of SolidLine-branded coasters by answering our Puzzler correctly!



The New Puzzler! 


Today is the day we should all take a moment to honor delicious frozen chocolate treats. That's right, June 7th is National Chocolate Ice Cream Day! So take the time today to proudly eat a generous serving of ice cream or two. If you start to feel guilty, just watch the Ice Cream Eating Challenge again-- you'll instantly feel better about yourself!


What would our ice cream-themed puzzler be without some fabulous ice cream facts? Research states that 13% of males admit to licking the bowl after ice cream consumption, vanilla is the most preferred ice cream flavor in the US, and Penicillin Ice Cream was introduced in 1945. We also found that the largest banana split ever created was over 4.5 miles long! At least we only made the interns eat a pint...


The Question:


Which US state boasts the highest per capita consumption of ice cream? 


A. Oregon

B. Alaska

C. Nevada

D. Illinois


Think you know the answer?  Send it in to  If you're the first correct respondent, you will win a box of stylish SolidLine-branded coasters. Good luck and thanks for playing The SolidLine Puzzler!






 KVGregBoatDHL YachtSolidLine


Find us on Facebook  Follow us on Twitter 


"The creativity SolidLine has brought to the table so far has been wonderful. Our new spots will educate consumers, which is our goal, but will also be fun to watch. And that's the key to getting the message through."


Dr. Phil Brown,
VP Quality Assurance

Beefeaters Holding Company

SolidLine Media is a full service production house focused on the development and creation of 'smart' video productions across the US and the world. Our full-time in-house crew of professionals can handle any video production project, and create a final product that is fun to watch, and entertaining.


View Our Demos Here!




2 Qs with SolidLine Summer Intern Ryne Knudson


Describe your intern experience thus far.

It's been an epic thrill ride that has kept me at the edge of my seat from start to finish. I've really learned a lot already and it's just begun. The start offers excitement for what's yet to come.


When it comes down to ice cream... Bowl or cone?

I'm a human not a house pet. Cone all the way!


If you could invent any new ice cream flavor, what would it be?


Mike Petrik, Art Director

Snickers candy bar ice cream. That would be amazing!


Ed Boe, Director of Photography / Editor

Beef Boeuf Bourguignon.

Kevin Wright, Producer

Potato Pancake.


Justin Younger, Motion Graphics Artist



Marcus Leshock, Writer

Funnel Cake.


John Courchane, Editor

Milwaukee Brewers Flavored Ice Cream: beer, brats, cheddar cheese, & a dash of Kosher salt.


Allison Miller, Production Coordinator

Pineapple Flamingo Chunk.


Dylan Ptak, Summer Production Intern

Bleu Cheese.


Ryne Knudson, Summer Production Intern

One that tastes like a Chicago Cubs world series victory. No one alive (I don't think) knows what it tastes like but I'd like to give it a try sometime before I die if possible. Please...


Michael Kromm, Director of Post Production

Kromminator: cinnamon ice cream with chocolate chip cookie dough and chocolate swirl.


Greg Vass, Executive Producer

Death by Greg: a delicious combination of peanut butter ice cream mixed with Planters peanuts, Jiffy peanut butter, Reese's peanut butter cups, Grandma's peanut brittle, and homemade peanut sauce. Sprinkled with nuts on top!


Join Our Mailing List