Issue No. 204April 2011


With most of Sony's new F3's yet to even be delivered to anxious customers, SolidLine isn't waiting around.  The new super high end digital cinema format was acquired by SolidLine in March to shoot a new promotional film for Kaplan College.  The production, which was filmed at locations across the country, including Charlotte, NC, Milwaukee, WI and Sacramento, CA, required a 'film look and feel' and the F3 was a perfect fit. With similar output to the RED format, Sony's F3 is more versatile and has an easier workflow both in the field and in post production.

Sony F3
Filming with the Sony F3 in Charlotte, NC

"It was a lot of fun shooting with the F3," SolidLine's Director of Photography Edward Boe states. "While our main XDCAM HD format is amazing, the F3 provides a different style that was perfect for a production such as the Kaplan video.  I am looking forward to continuing to grow the digital cinema format of our business model here at SolidLine."




Over the past several years, SolidLine's internship program has become quite popular with students across the country.  The three and a half month long, full time program is a rigorous look at the production business.  SolidLine interns are on the front lines of production, not filing papers in the office. They travel with the crew, work on location shoots, sit in on editing sessions, and learn firsthand what it takes to produce a high end video, and run a business.


 Intern Program


"It's a rare internship experience that really is real world," SolidLine Creative Director Michael Kromm explains. "We want to provide the experience we never had during college, and to enable our student interns to dive right in just as if they were a full time crew member.  It's the only way for the student to see if this industry is the right fit. And it's a lot of fun!"


SolidLine is currently seeking strong candidates for our Summer session.  If you know someone who may be the perfect fit, please check out the SolidLine Intern Program PDF. Interviews are being scheduled for early April.



The SolidLine crew knows how to travel! March has been nonstop.  Since March 1st, the SolidLine bus has traveled 7,000 miles and visited 18 states, while the crew shot video in 7 states along the way in the US.  In addition, SolidLine crews filmed for 2 days of production in Shanghai, China. The road trip continues in the months ahead as SolidLine crews set out to continue to produce high end video content across the US and the globe. 


As always you can follow the crew and our exciting journeys while on production at any of our pages below!


Find us on Facebook  Follow us on Twitter 

View our photos on flickr  View our videos on YouTube 

Visit our blog 


SolidLine Travel Map 4/2011 


Last Month's Puzzler

Name 1 state that does not observe Daylight Savings Time.


Modern DST was first proposed in 1895 by the New Zealand entomologist George Vernon Hudson, whose shift-work job gave him leisure time to collect insects, and led him to value after-hours daylight.  Today in the US, 2 states do not observe DST, Arizona and Hawaii.  And we have a winner! Of the many correct answers, only 1 was able to sneak in within minutes of the NewsReel being published to snatch up a famous SolidLine fleece jacket. Congrats to longtime SolidLine banker Sal Marquez from Associated Bank.  Sal will be lounging around the house in his new SolidLine fleece in no time...


The New Puzzler!

SolidLine'e very own animal lover, Director of Photography and Editor, Ed Boe contributes this months' animal inspired query.


The Question:

What is the only land mammal that cannot jump?


Think you know the answer?  Send it in to  If you're the first correct respondent, then you will be outfitted with your very own fabled SolidLine Media fleece jacket in your choice of 5 wonderful colors.  Good luck and thanks for playing!




APL Crew

Wing Dave Meteor Crater 

SLM Stars

Epic Ed Bridge Filming

Desert Golf Cart 


Find us on Facebook  Follow us on Twitter 


"20 videos in 20 weeks to commemorate 20 years of creating value for SAP customers -- we can't think of a better way to promote our community, and to celebrate ASUG's 20th anniversary. We also couldn't imagine doing this with anyone but SolidLine, who will ensure we get this very important message across in a fun, engaging way."


Nellie Greely,

Sr. VP of Marketing,



SolidLine Media is a full service production house focused on the development and creation of smart video productions across the US and the world. Our full-time in-house crew of professionals can handle any video production project, and create a final product that is fun to watch, and entertaining.


View Our Demos Here!



Dave first started at SolidLine as an intern last summer.  His mission was hard, and annoy the heck out of Greg, Michael, and the rest of the SLM staff. And that he did.  But it was his constant determination and extra daily effort that landed him a coveted spot as full time staffer at SolidLine, and the only 2nd ever intern to have done so!  His initials are D.R., so we appropriately named Dave "The Doctor".


2 Qs with Production Coordinator Dave Rokos


What was going through your mind when you got "The Call" about a possible full time job?

When I got the call about the possibility of the job, I was thinking "don't mess this up." I started trying to come up with a list a reasons why you should hire me just in case you had any doubts.  When I found out I actually got the job I was just really excited and relieved.


In your first month on the job, you have already visited nearly 20 states. 

What's it like being on location and on the road with SolidLine? 

Life on the road with SolidLine is exciting.  I've gotten to shoot everywhere from a huge cargo ship on the Port of LA to on top of a pile of rocks in the middle of the desert.  The time goes by really fast and there is always something new to see or do.


What online resource has helped you most in your position?


Mike Petrik, Art Director has been an everyday visit for many years. It showcases what is going on in the world of motion graphics and animation, who is doing great work, interviews, behind the scenes, etc. It helps you to see which trends are happening in addition to worn out trends that should be avoided. (im looking at you, kinetic text).


Also, has really helped me to stay on top of which videos I just worked on.  Great resource. 


Ed Boe, Director of Photography / Editor

I have two things, both apply to the fundamentals of photography but are usually universal concepts that work just as well with cinematography. 


Firstly, is an invaluable resource for learning to understand and properly use light.  There are a few different "courses" to take, lighting 101 and lighting 201 (100s cover terminology and equipment, and the 200s cover theory and practice).


And, secondly, This site covers more having to do with everything else that falls outside the realm of lighting, all of which is equally important, and explained with ease by the versatile and talented photographer, Gavin Hoey. 


Dave Rokos, Production Coordinator

My initial response is to say Google because I am constantly looking up different places to shoot at or people to contact around the country, but that is probably too obvious (NewsReel Editors Note: Really Dave, Google?). More specifically I'd say It is a great resource when I am looking for a specific crew position in a different part of the country.


Marcus Leshock, Writer

I really enjoy the GroupMe app on my smartphone for group text messaging and conference calling with the SLM team!  And


Sam Sher, Winter Production Intern is a helpful website when it comes to keeping up with the latest in DSLR video.


Jeff McBride, Motion Graphics Artist is a great forum for mograph designers to talk about current work and trends.


Twitter. Any design, news, or events relevant to the industry, including local happenings, will rapidly make their way through the Twitter feed. 


Michael Kromm, Creative Director - tutorials. 


Greg Vass, Executive Producer

Many sites come to mind, but lately it has to be Since I am in charge of sales at SolidLine, this system keeps me organized and on top of my sales game. Its an amazing tool.


Truck in Desert


Dave and a Cactus

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