SOLIDLINE IS PRODUCING SMART VIDEOS
Welcome to the new SolidLine Media! After nearly a decade, SolidLine is changing our company look and
feel to create a more modern, forward thinking brand. Check out the new look and website at
www.solidlinemedia.com. The new site boasts a complete
online library of HD video galleries powered by Vimeo, a live Flickr photo stream, and our integrated
blog which features articles from the SolidLine crew on a wide range of video production topics.
The new SolidLine is focused on being smart in all facets of video production. A 'smart' video
production is one that not only presents the content and information pertinent to the goals of the
production project, but does so in an engaging, and entertaining, manner. No matter what type of
production we produce, from promotional to training, the SLM team must find a way to take the
content and make it entertaining and engaging. A simple concept in theory, but actually takes a
great deal of planning, collaboration, and creativity to achieve this with each production. An
entertaining production draws audiences in, enabling them to absorb more important information from
the video production. This results in better, smarter videos.
"This is essentially what the SolidLine production crew has already been doing for years." states
SolidLine Executive Producer Greg Vass. "Of course we learn something new with every project we
produce and tweak our process accordingly, but the biggest difference now is that we are building
our new brand around the production process that we have been developing since we started. It's a
process we are proud of, and one that has proven to result in truly smart video productions."
VOTE 'THUMBS UP' TODAY FOR SOLIDLINE IN THE 2010 PEOPLE'S TELLY AWARDS
Two SolidLine videos have been selected to compete in the 2010 People's Telly Awards. The
productions, produced for AHRMM, a division of the American Hospital Association, and the American
Osteopathic Association, are competing in the Online Marketing category and the Use of Graphics
category. And SolidLine needs your help! Please take a quick moment to look at our videos and give
us a Thumbs Up!
"Supply Chain Champions" – American Hospital Association (AHRMM)
"Mentor of the Year Finalists" – American Osteopathic Association
SLM CREW TRAVELS ‘ROUND THE WORLD
The SolidLine Media crew has been busy producing smart videos all across the US so far in 2010, but
is also traveling to several international destinations as well. Just this past month, a SolidLine
crew was in Mariupol, Ukraine for 5 days filming with longtime SolidLine client DHL Global Forwarding.
The global DHL production is a documentary style video for their Industrial Projects and Oil & Energy
divisions. The crew filmed for a few days at the Port of Mariupol as two 400 ton reboilers were transferred
from a vessel to rail cars at the port. This process required massive engineering and specialized equipment.
SolidLine documented this process with multiple cameras, including miniature HD cameras affixed to the
cargo and cranes, to make sure each great shot was captured from all angles. In addition, the crew
spent a couple days getting culture footage in the Ukraine to feature in the production as well.
The final DHL production will incorporate SolidLine produced footage from the Americas, Europe, and
Kromm sets up a shot overlooking the Port of Mariupol and the Black Sea in the Ukraine.
SolidLine is also heading to Shandong, China in July for a week to produce a promotional video for the
Shandong Qingneng Power Company. QNP produces steam turbines, gas engine units, mud pumps, and drilling
rigs for use across the world. The SolidLine production will be used to promote QNP to an even wider range
of international markets.
RECIPES FROM THE ROAD
South of the Border Lasagna
A great twist on lasagna; and a filling meal on the bus for the hard working SLM crew.
What You’ll Need:
- 1 package No Boil lasagna noodles
- 1 package flour tortillas
- Large can of tomato soup
- 1 onion
- 1 green pepper
- 1 pound of ground beef
- Taco seasoning
- Mexican shredded cheese
What To Do:
- First, preheat your over to 400 degrees (we use a convection oven so temps and times may vary)
- Dice up the onion and green pepper and sauté it in a large skillet and set aside.
- In the same skillet brown the ground beef and add the taco seasoning.
- Add back in the onions and peppers to the beef.
- Add the can of tomato soup to the skillet with the beef, onions, and peppers. Heat and stir. Make sure the sauce does not get too thin.
- Grease a large baking dish and add a thin later of sauce to the bottom.
- Now we begin to layer. Start with a layer of tortillas, then add a layer of Mexican cheese, a layer of sauce, a layer of no bake noodles, layer of salsa, layer of sauce...and repeat.
- Cook at 400 for ~40 minutes, but check occasionally to make sure you do not overcook the noodles.
- Enjoy, and go to bed.
HAPPY SLM CLIENTS
"I am amazed at how willing and flexible the SolidLine team is...you are a resource for us that I know
is reliable, professional, and fun."
Gina Marchese, Director of Communications
Americas' SAP Users' Group (ASUG)
Watch Gina’s complete conversation with SolidLine
SolidLine Media is a full service production house focused on the development and creation of
smart video productions across the US and the world. Our full-time in-house crew of professionals
can handle any video production project, and create a final product that is fun to watch, and
SolidLine Online Video Gallery
MEET THE CREW
Justin Sweatland, SolidLine Intern
Justin came to SolidLine as our Fall 2009 intern from Full Sail University on Orlando, FL.
Since then he has been traveling with the crew to various shoots to get even more experience
in the industry. He has taken quite a bit from the SLM staff since he arrived last year. Let's
see what he has to say...
Who gives you the hardest time at SolidLine? Why?
In all honesty, there is NEVER anyone specifically at SolidLine Media that gives me more of a
hard time than anyone else. They ALL give me a hard time!!! Haha. I know 100% though, that this
is because they all have such great hearts and genuine interests on seeing me to do things the
right way. This inspires me to get back out there with my crew and put 110% in every time we
What's the most interesting thing you have learned with SolidLine?
"Patience is a virtue". Coming out of film school last year, I was so disheartened finding myself
unable to land a job with any production companies here in Chicago. During my internship with
SolidLine Media, I had a lot of time to talk with Greg, Michael, Ed and the rest of the crew.
They definitely helped me get my head on straight. So, I guess what I'm saying is: Although ALL
of our shoots are interesting (whether it be working with disabled veterans of the Vietnam War,
learning about the importance of patient safety, or even producing videos for teachers on how to
improve their student's grades...), I think the most interesting things I have learned by working
with the SolidLine crew came on more of a personal level...