NEW SOLIDLINE BRAND TO LAUNCH TODAY!

APRIL FOOLS! Ok, but seriously, the fresh new SolidLine brand is just around the corner and will launch officially on June 1, 2010. Just 2 months from today! After a plethora of creative discussions and meetings, designs and ideas, the new look and feel of SolidLine is locked and loaded. The SolidLine art staff has been working diligently with the rest of the crew to put the final touches on the designs. Currently in production is the new SLM website, complete with a rich online library of SolidLine productions.

"This new brand will bring the SolidLine look current with the level of work we are producing today," exclaims SolidLine Art Director Mike Petrik. "In a business like ours we focus all of our attention on our client's brands and the high end video work we produce for them and never enough on our own. The new SLM brand is an exciting, fun new look. One that we are confident will help continue to brand SolidLine as the premier production house in the country."

Keep an eye out June 1 for the launch of the new SolidLine brand!

SLM OFFICIAL VIDEO CREW FOR JENNIFER HUDSON / 7-11 "COFFEE CUP WITH A CAUSE" EVENT


The SLM crew films with Jennifer Hudson in Chicago.
7-Eleven, Inc. aims to donate more than $2 million to charities via "Coffee Cup with a Cause." During 2010, 7-Eleven will partner with entertainment and sports celebrities to design limited-edition 20-oz coffee cups to be sold in 7-Eleven stores nationwide. Proceeds from the cups sold will benefit the featured celebrity’s charity of choice. While 7-Eleven is providing a guaranteed $250,000 minimum donation to each charity, donations could reach as high as $300,000, depending on the number of cups sold. Consumers can drive donations through the purchase of cups.

SolidLine was recently approached by MagicBullet in NYC to provide the official video crew for the Chicago launch of the newest "Coffee Cup with a Cause," which features Jennifer Hudson. Jennifer Hudson is the second celebrity in the "Coffee Cup with a Cause" series, with proceeds from her custom-designed cups supporting Boys & Girls Clubs of America – a portion of which will directly benefit the Chicago Clubs. To kick-off her cup launch, Hudson made a surprise appearance at the Louis L. Valentine Boys & Girls Club of Chicago on March 31. Not only did the Club members get the opportunity to meet the Chicago-born star, they also got to show off their own talents through performances by the Club’s choir and dance groups.

SolidLine produced video, including an interview with Jennifer Hudson, will be seen on news broadcasts and entertainment shows across the country.

SLM PRODUCER GETS A 'PIE-FULL' FROM THE SPRING INTERN


Greg tastes key lime pie in a whole new way.
Intern Don Nguyen came onboard with SolidLine for the 2010 Spring session from Columbia College in Chicago. Since his start at SolidLine, Don has been thrown into plenty of crazy production situations and has already travelled with the crew to almost a dozen states in just 2 months. So far, Don has taken the constant hazing from the SLM staff with ease. But after several menial tasks during a recent shoot in Orlando, the crew started to really feel bad. Executive Producer Greg Vass granted Don one shot to the face with a key lime pie. And, well, let's just say Don jumped on that opportunity like a Spring chicken.

"Hey, if you can dish it out I guess you have to be ready for it to be dished back in...literally," states Greg Vass, SLM Executive Producer. "It's nice to give back every once in a while to the students."

As of today, no further Producer pie tosses are scheduled. But if Don has his way this semester, one will surely be happening sooner than later. "Ed Boe is next on his list," states one unnamed source.

BUS SCHEDULE



TAC-BOE CHICKEN (Serves 4)


Ed Boe and intern Don cook up some Tac-Boe Chicken while heading South on I-75 in Florida.

What You'll Need
  • 1 1/2 cups nacho cheese tortilla chips (1 3/4 oz)
  • 1/2 cup Original Bisquick mix
  • 4 boneless skinless chicken breast halves (about 1 1/4 lb)
  • 1 egg, beaten
  • 2 tablespoons taco sauce
  • 3 tablespoons vegetable oil

What To Do
  1. Place tortilla chips in 1-gallon resealable plastic food-storage bag; crush with rolling pin. Add Bisquick mix to chips; mix well.
  2. This next step can get messy so make sure your intern is ready to take over. Between sheets of plastic wrap or waxed paper, flatten each chicken breast half to about 1/4-inch thickness. In small shallow dish, mix egg, taco sauce and salt. Dip chicken into egg mixture, then shake in bag to coat with Bisquick mixture.
  3. In 12-inch nonstick skillet, heat oil over medium heat. Reduce heat to medium-low. Cook chicken in oil 10 to 12 minutes, turning once, until juice is clear when center of thickest part is cut.
  4. Put on your sombreros, pop in a Mariachi CD, serve and enjoy!



HAPPY SLM CLIENTS

"Working with SolidLine Media has been a true pleasure. Having no previous production experience, it was great to have the SolidLine team assist in taking my goals for the project and making them reality. In addition, they were able to anticipate deadlines and kept me on track to have the final product available when needed. The only thing better than the completion of this project was the ability to work with professional, yet fun individuals who are passionate about delivering a quality final product. Thank you very much SolidLine."

Mike Maher
Caddie & Development Manager
Western Golf Association

ABOUT SOLIDLINE MEDIA

Fresh and unique concepts, high end production value, and a professional (and fun) production team – that's SolidLine Media. Come see why we're different.

View our 4-minute "Why SolidLine?" promo video, narrated by the legendary Don LaFontaine.

Watch our "SolidLine Style" 2010 Show Reel.

SLM AWARD CORNER

2010 COMMUNITAS AWARD
Excellence in Corporate Social Responsibility & Community Service
Production: "The Story of Lewis Blackman"

FOLLOW THE SLM CREW

MEET THE CREW

Don Nguyen
Spring Intern

2 Q's with Don

What was your favorite part about your recent production trip to Orlando and Houston (minus the pie incident)?
My favorite part of the trip was hands on gripping experience and the R and R after the shoots. One memory comes to mind, and that is when Ed lied to our waitress to get me a free Balloon, slightly worn sombrero and a free sundae. That would of been fine if they just ended it there but Greg and Ed insisted it was my real birthday and prompted everyone included the wait staff to sing me a birthday song.

Check out the video

What are your average duties on a shoot day?

Daily Duties of an Intern:

  1. Production Coordinator (Ed) convinces that it would be in my best interest to wake up, take a shower and get ready for the day.
  2. Unloading of the grip truck, includes cameras, light kits, C stands and etc. I do this while Greg has his morning coffee and yells at the tv, he is usually the last one to wake up.
  3. Move all of the grip and camera equipment to the location unpack and set up.
  4. Manhandling the slate in between takes.
  5. Once shooting is down Ed and I pack up the equipment, Greg and Michael are nowhere to be seen.
  6. Load up the grip truck with the equipment and organize it.
  7. Once the grip truck is loaded up Greg and Michael magically show up with beers in hand thanking us for all the hard work we did today.
  8. Howard the Duck
  9. Lather, Rinse and Repeat for 8 days.

RECENT CREW PICS








© 2010 SolidLine Media, a division of KV Media Group, Inc.