NEW SOLIDLINE BRAND TO LAUNCH TODAY!
APRIL FOOLS! Ok, but seriously, the fresh new SolidLine brand is just around the corner and will launch officially
on June 1, 2010. Just 2 months from today! After a plethora of creative discussions and meetings, designs and ideas, the new look and feel
of SolidLine is locked and loaded. The SolidLine art staff has been working diligently with the rest of
the crew to put the final touches on the designs. Currently in production is the new SLM website, complete
with a rich online library of SolidLine productions.
"This new brand will bring the SolidLine look current with the level of work we are producing today," exclaims
SolidLine Art Director Mike Petrik. "In a business like ours we focus all of our attention on our client's brands
and the high end video work we produce for them and never enough on our own. The new SLM brand is an exciting,
fun new look. One that we are confident will help continue to brand SolidLine as the premier production house in
Keep an eye out June 1 for the launch of the new SolidLine brand!
SLM OFFICIAL VIDEO CREW FOR JENNIFER HUDSON / 7-11 "COFFEE CUP WITH A CAUSE" EVENT
The SLM crew films with Jennifer Hudson in Chicago.
7-Eleven, Inc. aims to donate more than $2 million to charities via
"Coffee Cup with a Cause." During 2010, 7-Eleven will partner with
entertainment and sports celebrities to design limited-edition 20-oz
coffee cups to be sold in 7-Eleven stores nationwide. Proceeds from
the cups sold will benefit the featured celebrity’s charity of choice.
While 7-Eleven is providing a guaranteed $250,000 minimum donation to
each charity, donations could reach as high as $300,000, depending on
the number of cups sold. Consumers can drive donations through the
purchase of cups.
SolidLine was recently approached by MagicBullet in NYC to provide the
official video crew for the Chicago launch of the newest "Coffee Cup
with a Cause," which features Jennifer Hudson. Jennifer Hudson is the
second celebrity in the "Coffee Cup with a Cause" series, with
proceeds from her custom-designed cups supporting Boys & Girls Clubs
of America – a portion of which will directly benefit the Chicago
Clubs. To kick-off her cup launch, Hudson made a surprise appearance
at the Louis L. Valentine Boys & Girls Club of Chicago on March 31.
Not only did the Club members get the opportunity to meet the
Chicago-born star, they also got to show off their own talents through
performances by the Club’s choir and dance groups.
SolidLine produced video, including an interview with Jennifer Hudson, will be
seen on news broadcasts and entertainment shows across the country.
SLM PRODUCER GETS A 'PIE-FULL' FROM THE SPRING INTERN
Greg tastes key lime pie in a whole new way.
Intern Don Nguyen came onboard with SolidLine for the 2010 Spring session from Columbia College in Chicago. Since his
start at SolidLine, Don has been thrown into plenty of crazy production situations and has already travelled with the
crew to almost a dozen states in just 2 months. So far, Don has taken the constant hazing from the SLM staff with ease.
But after several menial tasks during a recent shoot in Orlando, the crew started to really feel bad. Executive Producer
Greg Vass granted Don one shot to the face with a key lime pie. And, well, let's just say Don jumped on that opportunity
like a Spring chicken.
"Hey, if you can dish it out I guess you have to be ready for it to be dished back in...literally," states Greg Vass, SLM Executive
Producer. "It's nice to give back every once in a while to the students."
As of today, no further Producer pie tosses are scheduled. But if Don has his way this semester, one will surely be happening sooner
than later. "Ed Boe is next on his list," states one unnamed source.
TAC-BOE CHICKEN (Serves 4)
What You'll Need
Ed Boe and intern Don cook up some Tac-Boe Chicken while heading South on I-75 in Florida.
What To Do
- 1 1/2 cups nacho cheese tortilla chips (1 3/4 oz)
- 1/2 cup Original Bisquick mix
- 4 boneless skinless chicken breast halves (about 1 1/4 lb)
- 1 egg, beaten
- 2 tablespoons taco sauce
- 3 tablespoons vegetable oil
Place tortilla chips in 1-gallon resealable plastic food-storage bag; crush with rolling
pin. Add Bisquick mix to chips; mix well.
This next step can get messy so make sure your intern is ready to take over. Between sheets
of plastic wrap or waxed paper, flatten each chicken breast half to about 1/4-inch
thickness. In small shallow dish, mix egg, taco sauce and salt. Dip chicken into egg mixture,
then shake in bag to coat with Bisquick mixture.
In 12-inch nonstick skillet, heat oil over medium heat. Reduce heat to medium-low. Cook chicken
in oil 10 to 12 minutes, turning once, until juice is clear when center of thickest part is cut.
- Put on your sombreros, pop in a Mariachi CD, serve and enjoy!
HAPPY SLM CLIENTS
"Working with SolidLine Media has been a true pleasure. Having no previous production experience, it was great to
have the SolidLine team assist in taking my goals for the project and making them reality. In addition, they were
able to anticipate deadlines and kept me on track to have the final product available when needed. The only thing
better than the completion of this project was the ability to work with professional, yet fun individuals who are
passionate about delivering a quality final product. Thank you very much SolidLine."
Caddie & Development Manager
Western Golf Association
ABOUT SOLIDLINE MEDIA
Fresh and unique concepts, high end production value, and a professional (and fun) production team – that's
SolidLine Media. Come see why we're different.
View our 4-minute "Why SolidLine?" promo
video, narrated by the legendary Don LaFontaine.
Watch our "SolidLine Style" 2010 Show Reel.
SLM AWARD CORNER
2010 COMMUNITAS AWARD
Excellence in Corporate Social Responsibility & Community Service
Production: "The Story of Lewis Blackman"
FOLLOW THE SLM CREW
MEET THE CREW
2 Q's with Don
What was your favorite part about your recent production trip to Orlando and Houston (minus the pie incident)?
My favorite part of the trip was hands on gripping experience and the R and R after the shoots. One memory comes to mind, and
that is when Ed lied to our waitress to get me a free Balloon, slightly worn sombrero and a free sundae. That would of been
fine if they just ended it there but Greg and Ed insisted it was my real birthday and prompted everyone included the wait staff
to sing me a birthday song.
Check out the video
What are your average duties on a shoot day?
Daily Duties of an Intern:
- Production Coordinator (Ed) convinces that it would be in my best interest to wake up, take a shower and get ready for the day.
Unloading of the grip truck, includes cameras, light kits, C stands and etc. I do this while Greg has his morning
coffee and yells at the tv, he is usually the last one to wake up.
- Move all of the grip and camera equipment to the location unpack and set up.
- Manhandling the slate in between takes.
- Once shooting is down Ed and I pack up the equipment, Greg and Michael are nowhere to be seen.
- Load up the grip truck with the equipment and organize it.
- Once the grip truck is loaded up Greg and Michael magically show up with beers in hand thanking us for all the hard work we did today.
- Howard the Duck
- Lather, Rinse and Repeat for 8 days.
RECENT CREW PICS