Starting today, we will begin articulating The Mastery Company's core values. First, our definition of the core value and then followed by one of Dr. Cooper's internal emails about the core value.
These core values are where we come from. They are what we base our decisions on. These values frame how we relate to our clients, our vendors, and ourselves. They form our culture and shape our relationships and our work with clients. These core values are 'who' we are.
INTEGRITY
The Mastery Company's core value of Integrity is firmly based on something Buckminster Fuller once said. 'Integrity is the essence of everything successful.' We are rigorously committed to upholding our integrity in everything we say and do. We hold our clients to the same demanding standards. We stand for honoring ourselves as our word. Our promise is we keep our promises. Our job is to ensure clients keep theirs. We are obsessive with keeping our commitments. We are relentless in making certain our clients do the same. We have seen over and over again, the higher the level of integrity in a dental practice, the better the results. The higher the level of our own integrity, the higher level to which we can hold our clients.
ON INTEGRITY [Internal Email from Marc]
One dictionary definition of Integrity is 'whole and complete, nothing left out.' When you map that onto our work with clients, what does that mean? For us, it means doing the nearly impossible. We have a very small crew on this Starship. 'Big' has never been our mission. 'More' hasn't been our quest. 'Best' has always been our crusade. Not best of class; we're not matriculated at the same school as the other practice management consultants. No, best for what dentists really need.
Our clients are exceptional. They don't reside in the middle of the Bell Curve. They aren't outliers either. They reside on the leading edge. They are thinkers. They are risk-takers. They are tenacious in their commitment to their practice. They have a strong intention to be effective leaders, capable managers, and prudent owners. They respect what they do as well as their colleagues who show the same level of commitment to mastery. And they're good people.
How do we deliver our work with the highest integrity? We not only fulfill our own promises to clients, we make sure the clients fulfill theirs. And it's not just about doing what we say or having the clients do what they say. Integrity for us is having the client consistently produce the promised result. That's what makes us so unique in the industry. Ordinarily, consultants prescribe actions the client should take to produce the desired results.There is no promise from the consultant that the result will be produced. We 'promise' the result.
To achieve that level of integrity with clients, our own integrity must be stellar. That means doing those things that great businesses do to have integrity with its employees, its vendors and in our case, with the industry players with whom we network. For The Mastery Company, it's straight talk, it's communicating our upsets, it's not backing down. It's appreciating each other's work. It's about being accountable for your accountabilities. It's caring about each other. We, fortunately, have that. Thank you for being an incredible staff, a staff that is committed to working and being with and inside integrity.
Dr. Marc B. Cooper
CEO, The Mastery Company
Resource:
Next Week: 'Service'
