"Most widely read dental practice
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ABOVE THE CLOUDS For
Dentist Entrepreneurs
Chicago Ritz-Carlton - July 29-31, 2010
More Information ~3 Spots
Remaining~
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EMPOWERMENT The Art of Key
Dropping
What I notice in highly successful relationships,
whether business, familial or intimate, is this
phenomenon of empowerment. Empowerment as I
think of it is transferring a special kind of knowledge
and commitment, with a focused intent, which
enables people to achieve possibilities that they
previously thought out of reach.
For many of my clients, my job becomes a lot more
than coaching them to develop successful practices. It
is also about having them reach far beyond their
practice into their dreams, i.e. becoming a nationally
known speaker in Endodontics, running an
international volunteer organization like Health
Volunteers Overseas, or becoming recognized as
world-class expert in a particular field, for example
Asperger's Syndrome.
Dentists who empower their staff members to be
better human beings, to have more satisfying lives, to
have their dreams come true, always, and I mean
always have much greater staff retention and much
better staff performance. It's invariant. It's immutable.
A doctor that is willing to authentically empower the
staff, will generate staff performance including
marketing, that is above and beyond. When the staff is
empowered they are willing to do 'what it takes' to
have the practice win. On the other hand, many
dentists do not empower their staff members to go
beyond what is needed for the practice to operate. And
it's no wonder these practices have a difficult time
being successful.
As Chris Guillebeau explains
(http://chrisguillebeau.com), some people spend a lot
of time building cages for people. "This is
accomplished by striving to make people small, so
that small men or small women can feel bigger. Cage-
building is protecting yourself and your interests,
making yourself look good, and discouraging good
ideas because you weren't the one to come up with
them. The common behavior is taking the credit for
yourself, assigning the blame to others; that kind of
thing. Mostly it involves thinking about the kingdom of
Me."
You and I have at one time or many times been thrown
into a cage where the other person needs to make
you small and weak, where they make you wrong,
where they discount your speaking and belittle your
intent. They must be right. They must dominate. So
it's best to keep you locked up. How does that feel to
be in a cage?
Chris Guillebeau continues with this cage metaphor
and talks about key-dropping, which is making other
people look good, building them up, expanding the
pie. In other words, key-dropping is all about
empowerment, an unselfish knowledge transfer to
allow people to realize their possibility, channeled
through a strong intention and commitment to the
other's success.
Think about those times when someone has really
helped you think or live differently. It was like they
placed a key on the ground in front of you; you picked it
up and unlocked a cage (You had to open the cage
yourself, of course, but it was a lot easier with a key).
As I stood in Chris' metaphor, the work I've done
over the past twenty-five years, I see as mostly key-
dropping. The older I get, the more I see myself
dropping more and more keys. But I can also see that
I've built some cages. The course of action to change
this is simple: build fewer cages; drop more keys.
What does dropping more keys look like to me?
Something like this:
- Before speaking either one on one, in my
professional or personal relationships or at a
meeting, before sending an e-mail, before publishing
a blog post, whatever - ask the question, "Will this
empower?"
- Give away my best work, and think about how I
can give away even more of it.
- Stop keeping score - or if I must keep score,
make sure I'm always giving more than I
take.
- That thing I know how to do that everyone else
marvels at? Show people how it's really done.
It also became clear to me that in our primary
relationships, once you put your partner in a cage and
take away the key, you've killed the relationship. Why
it worked so wonderfully in the beginning is you gave
him or her the key all the time. But now you keep the
cage locked. In other words, you hold the key to
successful relationships.
You could probably think of examples that make more
sense for your own situation. But whatever you do,
dont be the small man or small woman building
cages. Be the one dropping keys for the prisoners.
What keys do you currently hold that could set a
prisoner free? Why not start dropping those
everywhere you go?
Dr. Marc B. Cooper
The Mastery Company
MasteryCompany.com
ANNOUNCEMENT
We are now developing and will be delivering The
Mastery of Empowerment Program for Doctors
and Staff sometime next winter. This 1½ day program
will eventually be delivered in major cities around the
U.S. If you have an interest in this program, please
contact Chris Creamer and we'll put you on the
Mastery of Empowerment mailing list to keep you
updated as this program becomes
available.
THANK YOU for making VALUOCITY the top selling
dental practice management fable in the world!
COPYRIGHT WARNING: This is a public
notice. Do
not repost copyrighted articles or materials from these
eNewsletters without Dr. Marc Cooper's and The
Mastery Company's permission. If you find something
interesting in the eNewsletter, post a brief description
and the web address. Brief quotes or extensive
paraphrasing of an article is fine if properly cited.
Wholesale copying without permission is illegal.
Dr. Marc B. Cooper
President and CEO
The Mastery Company
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