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THE POWER OF PARTNERSHIP
March 4th, 5th and 6th
Phoenix Ritz-Carlton
The definition of a partner is someone willing
to share the downside risk. Now more than ever you
need staff who are partners.
Two spots remaining! Register Now!
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CAN'T PUT IT BACK IN THE BOTTLE
It's a done deal. Game over. One more stake in the
ground. You can add to the new classes of dental
professionals California's registered dental
assistants
who are now enabled to deliver extended services
(RDA-EF2). These new dental providers will have the
widest scope of functions of any dental assistants in
the country.
Starting January 1, this new category of assistants will
be able to place all types of restorations - direct and
indirect, alloy and composite - and even endodontic
points. In short, these RDA-EF2s can do anything a
dentist does to restore a tooth except administer
anesthesia and remove tooth structure.
A recent report states there are currently 1,400 RDA-
EFs in California that can take impressions and place
provisional crowns, but not deliver permanent
restorations. Two schools in California are offering
courses to become an RDA-EF2: the University of
California, Los Angeles and Sacramento City College.
The requirements to become one of these midlevel
providers, however, will not come easily. To become
an RDA, you will have to complete a series of courses
and pass an exam. If you then want to add extended
functions, you must take an additional 388 hours of
instruction and pass an exam. Current RDA-EFs who
want to become RDA-EF2s will have to take 280
additional hours and pass an exam.
The scope of dental assistant practices varies
dramatically from state to state. Utah, for example,
forbids assistants place any type of restoration,
whereas Ohio expressly allows most of what the
California RDA-EF2s can do, except place endodontic
points.
The list of states allowing hygienists to do
restorations
is longer. According to the American Dental
Hygienists'
Association, Colorado, New Jersey, and Washington
allow hygienists to place temporary crowns and
fillings
and permanent amalgam and composite resin
fillings.
Hawaii, Texas, Utah, Louisiana, and Delaware, on the
other hand, bar hygienists from all of these
procedures. Most other states allow some restorative
work, but not all. Several states neither explicitly forbid,
nor clearly allow, auxiliaries to perform restorative
procedures, leaving their scope of duties open to
interpretation.
Dentists in California resisted the notion of midlevel
providers until recently. And the CDA stood firmly
against this kind of dentistry. But due to the access
issue and lack of available dental providers, the CDA
caved. Now the CDA has rationalizes their support by
saying these RDA-EF2 providers will actually enhance
private practices by providing more care and allowing
them to make more money. Nice spin. They've created
a new definition, "four-handed dentistry," whereby the
dentist relies on assistants to do a larger portion of
the
work they would traditionally do for a fee.
Context is decisive. Disruptive change causes a shift
in context. Access to dental care has now been
recognized as a public health issue. Access to dental
care has move to the political arena. And this public
and political declaration is causing a disruptive
change.
Once there has been a contextual shift, things can
never go back. Personally, I see this as a huge
business opportunity. Given that my work is all about
educating and coaching dentists to become highly
competent leaders, owners and managers of a
business enterprise, growing dentists to develop a
business that includes midlevel providers is clearly
achievable. I currently have a number of clients who
own and manage large dental operations as well as
number of community clinics on my lines. With my
background in corporate consulting, I can envision a
number of exciting possibilities.
The biggest problem for the majority of today's
practicing dentists will be their weakness as
managers. This weakness might explain why most
dentists practice solo, why the number of solo
practices has remained relatively constant for
decades. The solo practice has few people to
manage. Dentists like to work with teeth, not people.
But it will be those dentists who can master
management, allowing dental care to be delivered
through others, who will succeed in this new context.
Given that training and developing dentists as effective
managers is my primary job, guess I won't be retiring
for a few more years.
Dr. Marc B. Cooper
The Mastery Company
MasteryCompany.com
References:
"Lessons Learned: Implications for Workforce
Change" by Michael Glick; (JADA 2008;139[3]:232,
234).
Overview of Mid-Level Provider Models by Michael
Payne;
http://www.asdanet.org/uploadedFiles/The.../Den
tal%20Therapist%20Article.doc
California Dental Association Website;
http://www.cda.org/advocacy_&_the_law/issues_
&_policies/denti-cal_government_programs/
Dr Bicuspid;
http://www.drbicuspid.com/index.aspx?sec=def

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a quick read, every page in the book serves as a step
by step guide to clarify what might not be working and
describe the changes necessary to improve the
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Pittsburgh PA
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COPYRIGHT WARNING: This is a public notice. Do
not repost copyrighted articles or materials from these
eNewsletters without Dr. Marc Cooper's and The
Mastery Company's permission. If you find something
interesting in the eNewsletter, post a brief description
and the web address. Brief quotes or extensive
paraphrasing of an article is fine if properly cited.
Wholesale copying without permission is illegal.
Dr. Marc B. Cooper
President and CEO
The Mastery Company
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