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Google now surpasses Microsoft in market value making it the third largest company in the US. For more on Apple, Microsoft and Google check out Digital Wars. 





The 12 most underrated and overrated jobs 
in 2012







Ever create your own soundtrack when reading? Check out the Literary Jukebox, a daily quote from a book matched 
with a song. 
 
 
 
 

Halloween is coming! Why not read a horror story? Here is 





16 high-tech gadgets from the 90s...cool or not so cool?




Can't wait until the 31st? Here are 
National No Beard Day anyone?






Tickle your brain 
 
Next month is the release of Pioneers of Digital, which showcases the stories behind 20 key people who  fundamentally influenced the way advertising, marketing, search and social media have evolved.

Actor, author and technology commentator Stephen Fry is featured in the book. Being a prolific Twitter user himself, he is known for helping to raise the social media's platform here in the US after tweeting during one particular, and quite unlucky event that happened to him in 2009. 
Any idea? Email us your answer -- the first three correct responses we receive will get a free 
copy of the book!


Answer to last month's question:

On average, how much was back-to-school spending per child in 2011?
 
In 2011 -- $603.63
In 2012 -- $688.62 
Kogan Page Logo
 Practical books for profitable business  
OCTOBER 2012 
Greetings! 

          Fall is in the air here in Philadelphia. In addition to some exciting new titles, we now have our Marketing Catalog available. You can view it online here or if you'd like to receive a physical copy, send us an email. We're also running a special ebook promotion on Amazon featuring select titles for FREE! See the Freebies box below for more information. As always, thanks for checking in. Until 
next time!
New Releases

 

Mash Up cover image"What do you do for a living?" used to be an easy question to answer. You were a designer, or an accountant, or a doctor, or an artist. But Mash-Up! reveals how a generation is leading a work and careers revolution where you can be both a designer and an accountant, a doctor and an artist, and be happier and more fulfilled all at the same time.

  

The Careerist cover image

 A quick fix guide on how to improve career prospects, The Careerist is based on author Rhymer Rigby's weekly column in the Financial Times and touches on essential career moments such as how to: bounce back from failure, fire someone, use extracurricular activities as an advantage, ask for a pay rise, deal with arguments at work and even resign. For more on office politics, download Working With the Enemy on your Kindle for FREE here.  
News & Noteworthy  
  •  Although luxury brands have been slow to join mobile, a new eMarketer report shows that that will soon change. A survey of digital agencies with luxury brand experience reveals that 43% of respondents say their luxury clients are moving more quickly to digital advertising. What's the reason? An increase in mobile shopping of course. But consumers are expecting a lot from a luxury brand's mobile app including loyalty programs and early access to sales.
Luxury Strategy cover image
How do luxury brands strategize successful brand management? The second edition of 
The Luxury Strategy explores just that, covering everything from the differe
nce between "premium," fashion" and "luxury" to the future of luxury.   
From the Book Trade 

--Microsoft and Barnes & Noble finalize partnership with Nook Media LLC

--Google and the Association of American Publishers finally reach settlement agreement after 7 years of litigation for Google's Library Project 
 
--The 30th Anniversary of Banned Books Week is this week September 30 - October 6.  Here's a list of the top ten most banned books

--Barnes & Noble announces Nook HD and Nook Video to premiere this Fall.  
 
--How does the new Nook compare with Amazon's Kindle Fire HD?  
 
--Penguin joins Harper Collins and Random house in allowing libraries to purchase ebooks but the American Library Association is still expressing concern about ebook publishing 
 

Author Spotlight  
 
Jeremy Tozer Jeremy Tozer is a consultant on leadership, strategy and execution, organizational change and business improvement solutions to clients in the private, public and non-profit sectors across the US, UK, Asia and Australasia.  His client list includes Cisco Systems, Pfizer, Best Western, and Colgate Palmolive. Jeremy has coached regional and national level business executives and facilitated regional strategy workshops and assisted the communication, cascade and execution of strategy.  

 

His new book Leading Through Leaders offers a framework for implementing effective leadership into any organization. 

FREEBIES! 

As we mentioned above, we're offering select ebook titles for free on the Kindle. Check out our favorites
About Face, Family Wars, and How to Grow Leaders.
We'd love to hear your feedback. If you have comments, suggestions or just want to say hello email us! To request any of our titles for review, or for course consideration
Contact us 
info@koganpage.com | 215-928-9112 
Kogan Page | 1518 Walnut Street Suite 1100 | Philadelphia PA 19102