Featured Title - New Release!
Advice for start-ups is everywhere, and it constitutes a body of received wisdom. Journalist Jonathan Moules, who has devoted six years to interviewing and reporting on successful entrepreneurs, turns some of this advice on its head. His model of "rebel entrepreneurship" defies the conventional views about how to run a business and offers an alternative guide to success. |
News & Noteworthy
- The brand police are on patrol at the London Olympics looking for anyone attempting to compete with the official sponsors. It has caused quite an uproar, especially for local small businesses, but Nike has found a clever way around the rules in their "Find Your Greatness" ambush campaign. Read all about it here or watch it below. For more on successful campaigning check out The Best Digital Marketing Campaigns in the World.
 | | Nike: Find Your Greatness. |
|
|
Author Spotlight
 Pepe Martínez is the Managing Director of Millward Brown Iberia. He has won four awards from the Spanish Marketing Research Society, AEDEMO, for his work. He gives frequent lectures throughout Europe at universities, business schools and marketing forums on the relationship between young consumers and brands, social media and qualitative research.
His new book, The Consumer Mind delves into the field of neuromarketing to give curious readers a better understanding of the relationship between brands and consumers. |
