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Greetings,
Hope you're enjoying your summer - it sure is hot here in Philadelphia. This month's newsletter has all the usual goodies. Don't forget - we are now on Twitter. Follow us @koganpageusa. Also, our Fall 2012/Winter 2013 Catalog is now available. Email us to request a print copy.
Enjoy!
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Featured Title - New Release!
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Have you ever wondered why there's a bite in the Apple logo, or why FedEx uses the colors purple and orange? How are slogans developed? Why do we choose certain products over others? Do brands really tap into our emotions? The Consumer Mind: Brand Perception and the Implications for Marketers delves into the field of neuromarketing to give curious readers a better understanding of the relationship between brands and consumers.
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- The Tablet Wars -- This month both Microsoft and Google announced new tablets in an effort to compete with Apple, Amazon and each other. These rivals began a war long before tablets were around. For a history on the three largest companies in technology check out Digital Wars by Charles Arthur.
- Happy Birthday Walmart -- Walmart celebrated its 50th year anniversary this week. A recent article in Fast Company delves into how Northern Arkansas, home of the world's largest retailer, is becoming the modern-day mecca for retail. Our new release Walmart gives a deeper look into Walmart's past 50 years and will give readers an idea why Arkansas is the new hot spot for cutting-edge retail and tech companies.
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Warren Redman
Warren Redmanis founder and President of the in Canada. After a career in manufacturing and commerce, he turned to youth and community work before moving on to to counselling and coaching. He has trained and coached high profile professionals and leaders for nearly thirty years. He is an author of seventeen books, the latest of which is titled Emotional Fitness Coaching. Building on the well-known concept of emotional intelligence in the workplace, this book provides a framework for managers and coaches to help them implement the practice easily and effectively. It's a method developed by Redman himself and is based on his extensive experience in the field. Techniques covered include power listening, learning from experience, bringing out the best talent in the team through the power of group dialogue, creating balance with the use of a tool called the Workscale and emotional fitness storytelling. |