June 2012   
       Kogan Page Newsletter

     Practical Books for Profitable Business
In This Issue
Featured Titles
News & Noteworthy
From the Book Trade
Author Spotlight






Featured Review
Adaptability Cover  

"...[G]rounded in diverse, concrete examples, McKeown's advice is germane enough to appeal to anyone stuck in a rut--from entrepreneurs to established companies." 

-- Publishers Weekly 

 

 

 

 

 

 

 

 

Beatles Image
20 Songs the Beatles wrote about Social Media







To read or
not to read


Some may see this as a challenge and some, as something to avoid. Here's a list of the






Tickle your brain    
 Before joining Twitter we did a bunch of research and found out some fun facts and stats. See if you can guess the answer to this:
 
If Twitter were printed on paper how much would it weigh? 
 
 
    
Answer to last  month's 1962 trivia: 
-Famous rock 'n' roll band formed: The Rolling Stones 
-Another big retailer that opened: K-Mart
-Celebrity death:
Marilyn Monroe
-Gas per gallon: .28 cents!

 
 
Contact Us
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Follow us on Twitter 
  
  
Greetings,    

            Can you believe it's June already? This month's newsletter features all the usual goodies, but we have a big announcement. In an effort to strengthen our digital presence and be more interactive with our readers we're now on Twitter! (Finally, right?) Follow us @koganpageusa for the latest business tips, tricks and trends. Also, keep a lookout for our Fall/Winter catalog that will be available soon. If you'd like to receive a digital copy email us. 

                                                       Happy Summer!
Featured Titles - New Releases
Precision Marketing Cover    Precision marketing = Relevant marketing. Rather than devoting marketing budgets to mass campaigns, precision marketers are mining customer data for predispositions to spend so that they can target buyers in sophisticated 
and individual ways. 
 helps break down the perspectives, capabilities and skills necessary to deliver more powerful marketing results. 

Savvy Cover
 

Savvy is the ultimate office survival guide to boost professional success. Jane Clarke defines "savvy" as the ability to deal effectively with politics at work, and its value as a commodity is increasing. 

News & Noteworthy   

 

  •  Inc.com published a quiz by Robert Galford (Center for Leading Organizations and adjunct professor at Harvard), to help readers find out what kind of leaders they are. We all may lead differently, but there are several common themes in great leaders. Kevin Murray tells all in The Language of Leaders.  
From the Book Trade 
-- BookExpo America 2012, the leading North American publishing event, kicked off on June 3rd - Publishers Weekly covered all the highlights  

 

--- In The Department of Justice suit against the big five publishers, Penguin and Macmillan refuse to settle

--- BookAnd: A Social, Virtual Bookstore 

--- Speculation on the Future of the Book from the MIT Conference 

--- Top movies based on books to come out this year
 
--- Ray Bradybury dies at 91 - "The things that you do should be things that you love, and things that you love should be things that you do." 
Author Spotlight 
  Natalie Berg
Natalie BergNatalie Berg is the Global Research Director at Planet Retail, where she jointly heads up the Analyst Team. She has been analyzing global trends in the food sector since 2003, with a particular focus on Walmart, Tesco and Carrefour. Today Natalie is a sought after speaker at industry events throughout Europe and the US, and regularly contributes to print and broadcast media on retail issues. Her areas of expertise include retail globalization, private label trends and channel strategies.
Find Natalie on Twitter @Natalie_Berg 
 
                                                             Bryan Roberts 

Bryan RobertsBryan Roberts is Retail Insights Director for Kantar Retail EMEA, based in London. Prior to joining Kantar Retail, Bryan was the Global Research Director at an international retail intelligence provider. Bryan has around 15 years of experience in the retail research and insights industry and has specialized in themes such as private label strategy, store concept development, Walmart and discount retailing, working for clients including some of the world's largest retailers and suppliers. Bryan is a frequent commentator on retail issues for the global media and a sought after speaker at trade events.   

Find him on Twitter @BryanRoberts72  

  

Walmart Cover

 

Berg and Roberts' new book Walmart explores the retailer's history - its growth, resilience and its future just in time for the 50th anniversary. To request a digital copy on Net Galley, click here. 

 

 

 

 
If you'd like to use any of these titles in your courses request an evaluation copy on our website www.koganpageusa.com   


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