JTHawes Consulting
Issue 7  Volume 2   July 2010                 www.jthawes.com
Simple Ways to Get Better Today
Tom Hawes Portrait
"We are a small business, we don't have the resources to invest in CI."

"We want to get better but we don't know where to start."

"What is competitive intelligence and why should I care?

These are common questions that I hear most every day. Small-to-medium size businesses (SMBs) struggle with allocating time and people to activities when a plan matched to their constraints is unclear.

I can answer those questions.

More than that, I can teach your team how to embed competitive intelligence (CI) into their everyday tasks. What do you get? You get much more insight into your competitors, more clarity for your strategic directions and increased confidence in your decisions.

I can help you. I am good at it. Let's talk.

Blue Signature
Competitive Intelligence for SMBs

Meta Principles for SMB CILay the foundation. Integrate with strategy. Expect value. 

"The person who figures out how to harness the collective genius of
his or her organization is going to blow the competition away."
Walter Wriston

You have to get better than you are today. Your organization has to get better, too. Otherwise, your competitors will beat you.

Fortunately, you have the ability to improve how you use competitive intelligence. Good competitive intelligence makes a difference.

How? I have recently written an article for SMBs and what they can do. It explains CI fundamentals and shows how CI is used to help with major strategic questions. Furthermore, it shows how to do this in a step-by-step fashion that matches the budget.

If you would like a copy, email me and I will send it to you.

CI Steps for SMBs
Workshop Options for You

CI ViewTailored to your business issues. Delivered on-site. Practical techniques with immediate benefits

Competitive intelligence helps you look at the world differently. How do you get started? What is a simple first step?

A short competitive intelligence workshop may be what you need.

I have customized workshops for companies. Each is a low cost way to expose your team to new ideas about how to understand, interpret and respond to the competitive environment. Here are examples.

  • Getting Started with Competitive Intelligence: A four hour workshop exposing your team to important fundamentals, a CI project framework and an approach to identifying your CI priorities.
  • Implementing a Gaps Analysis Process: A one day workshop to explain and begin implementation of a process to identify, monitor, evaluate and close important competitive gaps.
  • Improving Competitive Intelligence: A one day workshop to complete an organization diagnostic, explain a CI maturity model and outline a plan to improve CI in your organization.
  • Competitive Intelligence Cases: An interactive four hour workshop dealing with actual CI cases for a company. Improved problem solving approaches are described in context of actual CI projects.
Email me to talk about how these workshops can be tailored for your company.
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In This Issue
CI for SMBs
Workshop Options
My Services
Case Studies
Interesting Quotes
How I Help Others

Consulting Services
Speaking Engagements
Case Studies
CI Case Studies

Case Study for Competitor Threats  
Valerie Shuman

Strategically Thinking Interview with Valerie Shuman
Podcast Microphone

See all of my Strategically Thinking multimedia presentation here.
Interesting Quotes

"An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage." Jack Welch

"In this business, by the time you realize you're in trouble, it's too late to save yourself. Unless you're running scared all the time, you're gone." Bill Gates

"The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time." Henry Ford


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Tom Hawes  |  JTHawes Consulting, LLC  |  +1.214.620.9366  |  tom@jthawes.com