Issue 4 Volume 2 April 2010 www.jthawes.com
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Competitive Intelligence Supports Strategy
Greetings!
April continued the roll out of my Competitive Intelligence Case Study program. Aside from posting a new case study, I am honored that accomplished CI professionals from around the world are adding their expertise to the effort. Stay tuned for more developments in the next few months. Meanwhile, my April competitive intelligence survey focused on understanding the customer of competitive intelligence in 35 different organizations. See the summary results for interesting conclusions. Finally, I have more CI articles due to be published in May. May's newsletter will highlight them to you for your free use. How can I help you or someone that you know? Let's talk. |
Should competitive intelligence professionals make predictions?
In two blog articles in April, I argue both sides of the issue.
NO: Don't Trust Competitive
Intelligence Predictions
In the last month, I have had the privilege of hearing two
prominent
economists speak. Both covered the state of the economy and talked about
global competitiveness issues. However, the most fascinating statement from
both men was simply this. "Do not trust my predictions." If these accomplished men were so humble, should
CI professionals deign to make predictions? ... read more
YES: Competitive Intelligence Without Predictions is Dead
Predictions are essential for effective competitive
intelligence. Without them, competitive intelligence is "dead." The greatest impact for effective
competitive intelligence is improving the likelihood of more positive future
outcomes for the client or company. How can this be done if competitive
intelligence professionals shy away from making testable statements about the
future?... read more |
