Interested in starting a CI function within your
organization? Or, maybe you need your existing system to work better? How do
you proceed? And what landmines await you?
I am laying out a methodical
approach that focuses on concrete steps to create or improve a CI function. More than that, the critical importance of understanding senior management, your peers and
others in the organization will be explained. Look for all of the steps during May and June on my Strategically Thinking blog.
Here are the steps that I am covering.
1. Find The Pain
2. Get The Job
3. Tease The Vision
4. Frame The Foundation
5. Establish Some Standards
6. Introduce The Brand
7. Accumulate The Tools
8. Back To Vision
9. Secure The Budget
10. Build The Presence
11. Expand the Brand
12. Go For the Value
13. Recruit A Staff
14. Go On The Offense
15. Evangelize The
This is the first newsletter from JTHawes Consulting. I hope that you find it a valuable mix of ideas and news that will help you and your team. My goal is simply to help smart people navigate through the tough business strategy and competitive issues that they face. My passion is to see people succeed on these challenging assignments. Let me know how I can be of service to you.
The Strategist's Challenge
I like to say that strategy is hard. Well, at least having a
good strategy that delivers what you need is hard. Many times there are people
who are good at one aspect of the strategy process. Perhaps they excel at
creating the essential ideas. Or, maybe they are especially good at
implementing an existing strategy. Sometimes someone shines at explaining the
strategy to others to inform them and gain their support. The complete set of
responsibilities consists of 5 strategy areas. It is the strategist's challenge
to accomplish all 5 steps proficiently to be successful. An organization's
success is often directly influenced by how well the strategist performs.
Several Competitive Intelligence courses are under development
and will be available in the summer of 2009. Each class is tuned to offering
practical advice that can be used immediately in an organization. There are 3
topic areas that I am covering. Let me know which
ones interest you.
Starting a Competitive
Intelligence Function From Scratch
Intelligence Responsibilities in Everyone's Job
Intelligence Tools and Techniques