Most business professionals listen to the "economic experts" they hear in the media. You may be surprised to know that the reality I'm seeing is different from what the media is reporting. Why? Economists view data from the previous 3 - 6 months. My position is based on what has happened over the last four weeks. Here is my view from the trenches.
I have been very busy from the start of January. The phone is ringing, and contracts are being signed. Commercial property is moving again.
This is not to say prices are going up just yet. It means many savvy buyers who have been sitting on the sidelines are now jumping back into the market. They are getting properties at reduced values and locking in great deals.
We still have banks quoting 6% money, and the SBA has waived lending fees through Feb 2010. The combined reduced prices and low interest money make for opportunity.
I'm not the only person experiencing this surge. At a recent statewide Commercial Marketing Session, I asked for a show of hands of those who have seen a large jump in their business activity since Jan 4th. More than 50% of the one hundred plus people in attendance raised their hands!
Jay Rupert, membership chairman at the Winter Park Chamber of Commerce, sent me the following:
Charlie, just a note to let you know that here at the Winter Park Chamber of Commerce, we are getting the same impression as you as far as the business climate is concerned. Our retention ratio has improved and ever since October, new membership has been on the increase. January has been our best in months and February looks even more promising. Keep the positive picture on the screen and everyone tuned to the "Upbeat Channel".
JAY
The tide is turning. If you are well qualified, have a solid business plan, and are still renting, you must ask yourself this question: "Why don't I own?" If you wait, you may miss out.
Charlie Brenner
C. Brenner, Inc.
407-677-1700